Author: Natalie

Eps 68: How To Earn The Income You Truly Deserve

Picture this; every day you’re doing what you love, having more time for yourself and being paid more than what you did at your 9-5.

Sounds almost too good to be true, right?

I promise you it’s not.

This week’s podcast is about how as entrepreneurs, we make the move into a space where we have the financial and time freedom we desire.

Instead of being tied up in the day to day operations of our business at the risk of losing our spark, or our passion.

I know what you’re thinking, you’ve heard it all before right?

Well, in this week’s podcast my guest, Debbie Arcangeles has survived losing her passion and her why (and ultimately her business), to left without any income at all.

So she’s been there, done that and got the badge to show for it.

Naturally she spent time reflecting on her mistakes, and reassessing what she truly valued in life.

Debbie began focussing entirely on projects that brought her joy and aligned with her values.

And then the income came. 

And it kept coming when she diversified those income streams.

Soon after, The Offbeat Life was born, Debbie’s podcast that inspires entrepreneurs and digital nomads to monetize their hobbies and diversify their income all while working from anywhere in the world.

Listen in to this episode for the exact steps you need to take, to start bringing in the revenue you truly deserve!

In this Episode You’ll Learn:

  • How to turn your hobby into a profitable business
  • How to monetize your podcast or blog
  • How to land and negotiate brand sponsorships as a creative 
  • How to diversify your income streams

Podcast Resources + Useful Links:

Learn more about Debbie and her podcast, The Offbeat Life

Check out Debbie’s Podcast website 

Tune into my episode on ‘How To Launch Your Podcast and Why’

Ready to jump right into diversifying your income? Join me for my free webinar today to learn how to pre-sell your online course

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Eps 67: How to Outsource to Launch Your Online Course Successfully

How often have you reached that point of being monumentally overwhelmed as you scramble to get your online launch of your course or digital product ready?

Do you find yourself having more tasks to do, than there hours in a day, and even found yourself trying to learn a new skillset just to get your online course launched.

Firstly, I want you to know you are definitely not alone.

I actually think it’s a milestone every entrepreneur has to hit – recognising you’re not superwoman, before you truly value the ability to outsource what you simply can’t handle.

Kind of like hitting rock bottom before you can rise up again.

Tasha Booth found herself in this exact position years ago after starting a part-time Virtual Assistant business, that quickly grew into a full-time business for her.

Before long, she found herself limited by her own abilities and of course, time.

Something that we often sacrifice as entrepreneurs for the sake of an online launch or a new service offering that we go all in on.

But what if I told you this meant you no longer had to be hyper-available? What would it mean to you to have not only your time, but mental headspace and clarity back?

I’ve brought Tasha in to join me in this podcast episode to tell us exactly how we can avoid this mistake through strategic outsourcing.

For most of us the thought of outsourcing can be terrifying, because our business is our baby. Our heart and soul goes into it and the thought of entrusting a stranger to value it as much as we do can often be the biggest hurdle to overcome before we take the leap.

Yet one of the most under-valued benefits of outsourcing is the return of your ability to be creative and act intentionally through your business – and reclaim your time.

It’s what has led Tasha, Founder and CEO of the Launch Guild agency, to build a team of 18 so she could take back her freedom in both her business and in her personal life.

This allows her to not only run her agency, but be a business coach to virtual support professionals and host her podcast ‘How She Did That’.

Tasha is passionate about supporting successful coaches and course creators so they can enjoy stress-free launches while sitting gleefully in their zone of genius. So you definitely want to listen in to her wisdom!

In this Episode You’ll Learn:

  • Tasha’s journey to getting paid to be her and monetising her expertise
  • What a launch runway is and why it’s important to consider
  • The importance of defining roles in a launch before assigning them to people
  • The biggest mistakes that Tasha sees new-to-the-launch-space entrepreneurs make
  • Best practices for remaining in your own zone of genius during the launch phase

Podcast Resources + Useful Links:

Learn more about Tasha and her agency The Launch Guild

Here’s my step by step course to help you pre-launch and sell out your online course.

Learn how to outsource like a Rockstar

Find out how to delegate like a Pro

For more goodness on being pro-active instead of reactive in your business, listen into my previous podcast

Eps 66: How You Can Set Yourself Free and Become Unstoppable

Without even knowing it, deep inside us we all have (in one form or another) trauma. This might sound scary or even untrue for you, right?

I don’t mean though, that you necessarily have had a deeply distressing or disturbing experience in life, because for some that’s not the case.

Trauma, for each of us looks different. For myself I have always been amazed at strong, brave entrepreneurs that have overcome this huge event in their life, to go on and achieve great success in business and beyond.

But what about those of us who have had relatively ‘normal’ childhoods, that have also gone on to achieve our own success.

Often without even realising it, those that fit into this category will have at some point experienced trauma, that can be found at the root cause of our own inner critic, or the voice behind our imposter syndrome. 

For Mia Hewett it wasn’t until she was in her thirties (with a multi-million dollar business and family of her own under her belt already), when she found herself struggling under the weight of imposter syndrome, and an overwhelming sense of just not being good enough.

Naturally she invested in herself through various forms of personal development, committing thousands of dollars to the cause, with no real solution, or A-ha! moment.

It was only then she realised the solution wasn’t outside of herself, but within. She had been working on her mind, instead of healing the emotional side of herself.

If we don’t heal the emotional side of ourselves, we limit our intellect because we can’t think greater than how we feel.

Mia has helped hundred of entrepreneurs who have always known they are meant for more, but found themselves in a position not too dissimilar to her own, all those years ago, through her methodology ‘Aligned Intelligence’.

Mia shared all of her secrets in her new book ‘Meant for More’ so that entrepreneurs like us no longer have to struggle against that constant internal battle, and can be the Unstoppable Entrepreneurs that we are!

I don’t want to reveal all of the goodness in our amazing conversation, so make sure you listen into the podcast!

In this Episode You’ll Learn:

  • Why we all have trauma from our childhood that needs healing 
  • How you can set yourself free to be 100% unstoppable
  • How you can solve the fear of imposter syndrome
  • How you can no longer fear people’s judgments and failure
  • How you can eliminate the fear of success
  • What you can do to stop being a prisoner of your own mental chatter

Podcast Resources + Useful Links:

If you have been searching for a club of like-minded ladies, who are all hyper focused on earning $10K a month or more, and fundamentally having more financial freedom in your life and more flow and joy in your business, then

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Eps 65: My Secret Sauce to Earning 10k a Month

I believe everyone has an unfair advantage, that secret sauce to earning money simply by being them.

But the difference between earning a living, and having a thriving business comes down to three key pillars in my experience.

Focus. Action. Income

The first of these, FOCUS, as detailed in my new $10K framework, is itself, upheld up by 3 key areas:

  1. Do you have a strong why? You may know what you do, or how to do it, but do you know why you do what you?
  2. Have you got a clear vision for your business?
  3. Have you got the mindset to accelerate your business to consistent $10k months?

If you can answer yes to all three, then you already know you have what it takes, and you know where you add value to your clients’ then everything else will align and be in flow.

But if you don’t, it means there’s something still not in alignment.

And when that happens, you lose focus on what matters, you don’t know what to prioritise next and you’re dealing with putting out fires, or getting distracted by ‘all the things’ instead of your priorities.

Frankly that just gets exhausting!

You feel like you’re never in control, your revenue is all over the place, your emotions and energy are on a constant rollercoaster, and it never gets easier. 

I’ve been there, done that, more times than I can count.

And you know what I learned?

As entrepreneurs, we get stuck in the day to day ‘doing’ of the business and we can’t see how we could possibly double or even triple our income without having to work harder.

This is why, you simply have to take some time out to align your vision and actions to get the flow and consistent income you deserve!

That’s why I’m truly excited, as in a matter of mere months from solidifying my new mission to help 1,000 women earn $10K a month and contribute at least 1% a month to a charity or cause dear to their heart, it’s already coming to fruition.

I shared my vision for my $10K Club

The club I’ve designed to bring my mission to life. I shared it ever so subtly here on the podcast, in a sentence or two in an email, and in a few Instagram stories hinting at what I was developing.

I took over 2 weeks, thinking day and night about a framework that encapsulated everything I knew these women would need to earn $10K a month, and ultimately gain the confidence, skills and fundamental shifts they needed to do this.

Meanwhile, a small number of women started applying, after little to no promotion, and before I even had the landing page launched, and after a zoom call with, enrolling.

In less than a week I’ve almost reached my goal membership intake for the first month of my 10k Club!

In this episode, I share EXACTLY how this all came about, the backstory to it, how I approached it, created it and enrolled kick ass women who are my ideal members.

I also share more about my memberships are such a kick ass option in your business, especially if you want consistent recurring income, and a way to consistently add value to your clients, in a way that can scale. 

After all, I believe you already have the big vision to build a successful business you love (and can even make an impact on the world!), and I’m here to show you how to turn your time, energy and that vision into serious income.

In this Episode You’ll Learn:

  • Why it’s important to align your offers with your vision or mission
  • Why memberships are a great recurring revenue stream to consider
  • How the $10K Club membership came about and why I’m so excited about it
  • How I managed to pre-sell my vision of the 10k club with zero promotion

Podcast Resources + Useful Links:

If you want to hear more about my mission listen to this episode: My Mission for 2020 Revealed

Tune into this episode with Rob Scott if you want to develop your mindset to leverage your entrepreneurial strengths.

Curiosity piqued and what I’ve talked about has resonated?

 

Eps 64: How to Do Less and Earn More

Have you ever had that moment, (a ‘tipping point’) in your life where you have been provided with greater clarity and focus to achieve more in your business and in life? 

For Jessica Zimmerman surviving through tragedy is how she became to understand life was too short to give away her freedom to others, and drove her to do less, and earn more.

Jessica had been working 16 hours a day, 5 days a week and struggling to even make a profit.

After her husband became unwell and bed-ridden for a year, it became even more clear to her that survival wasn’t an option anymore as the sole provider for her family of 5.

By setting serious boundaries and getting hyper-focused, she grew her floral design business into an industry leader.

In this episode, Jessica helps us understand how our natural desires to keep tabs on our industry can negatively impact our ability to get in flow with our creative self, in order to thrive.

She provides insight into what it really means to stay committed to our vision for our business, distraction-free. She dives deep into what ‘less is more’ really means for us in business.

We also discuss her book, ‘Sleeping with a stranger’ where Jessica shares her raw story of what happened under the covers in both her business and personal journey.

Jessica is now thriving as a Bestselling Author, Educator and Speaker sharing her journey and a fresh perspective to those who need it most.

If you are feeling overwhelmed within your business or struggling to find a balance between hustle, home, health, and hibernation then this episode is for you!

In this Episode You’ll Learn:

  • How to be in the flow of your creative energy, distraction free
  • How you can accomplish anything by not doing everything
  • Why tapping into your pain to find your power is so important
  • How to get out of your own way and create real wealth
  • How to balance hustle, home, health, and hibernation.

Podcast Resources + Useful Links:

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Eps 63: Develop Your Mindset to Leverage Your Entrepreneurial Strengths

It goes without saying that strategy is essential in business and in life, but did you know that your mindset is the single biggest defining factor for your success as an entrepreneur?

When you’re starting out in business, it’s already tough enough just to figure it all out, but your mindset is often the tipping point as to whether your business will reach its full potential.

If you want to succeed in business, it’s up to you as the leader to accelerate your own development by working on your mindset.

If you aren’t prepared to challenge your mindset then you won’t make it.

Sure it’s exhausting knowing that since mindset is key, it requires constant work, but it is the ONE thing you have the most control over, so you need to use it to your advantage!

Your brain employs a number of subconscious processes, which have to be surfaced if you want to become the best version of yourself. 

Part of that process is about facing your fears and as an entrepreneur, overcoming that instinctive ‘fight or flight’ mode.

Enter Joe Trodden, Mindset Coach, who’s guided over 300 entrepreneurs over the last 9 years to work on overcoming the many mindset challenges we entrepreneurs face, on a daily basis. 

They come to Joe to work on the next level of their strategy growth and to develop their mindset to become effective entrepreneurial leaders, and perhaps for his great Scottish accent!

Joe’s work is about linking the neuroscience of mindset development to practical actions that are designed to challenge the blockers we face, and enabling us entrepreneurs to work through defined stages of levelling ourselves up.

In this Episode You’ll Learn:

  • How to navigate through your existing mind blocks through each stage of your entrepreneurial journey 
  • How to face your fears and overcome fight or flight mode 
  • How to uncover and discover your superpower
  • How to improve your odds by making the right decisions 

Podcast resources: 

If this podcast leaves you inspired by Joe and his findings, you can follow him on LinkedIn where he posts regular valuable content here and check out his website here.

 

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Eps 62: Why You Need to Be Proactive Not Reactive In Business

Right now, in the midst of the COVID-19 pandemic, there more reason than ever to be proactive not reactive in your business.

I know it can be tempting to throw everything up in the air, and get to work creating an offer or service that you could release as quickly as possible to help people in their time of need.

Or resurrect an old course or offer that might actually land really well right now with your customers, earn you some money and make you feel like you’re doing something useful.

I get it. Oh I soooo get it. In the last two weeks I’ve felt called to show up and serve others more than ever.

In my work as a business coach who focuses on how to get paid to be you, I’ve had ALL the ideas on how I can most quickly pivot, create and release helpful courses or programs right now.

How I can reach those entrepreneurs who’s revenues have been slashed or who have lost their jobs or livelihoods overnight.

I was working on this, while pouring energy into my book crowdfunding campaign and welcoming in all the lovely students who chose the ‘Write Your Damn Book’ reward level to join me live over 60 days.

And by the start of this week I was exhausted. And I realised I need to stop, refocus and stick to my plan.

Moreover, I needed to come back to my mission to help 1,000 women entrepreneurs earn $10K per month and donate 1% to a cause of their choice.

The minute I focused back on that, I realised, they are the people who I want to serve.

By honouring my mission and my word, and turning up to support them right now, means they can turn up to support their community and so it goes on – a positive ripple effect of women helping women rise up.

Creatives, coaches, consultants and service-based businesses – this is your time to step up, stay true to your plan, and continue to help your customers in the way that you do best.

Pivot if it’s necessary, make an offer that could dramatically help or impact others in a positive way, if you need.

But stay focused on doing what you do well, with the resources you have, and the time that you have, to keep on showing up and providing.

Don’t take advantage of people who are desperate. Don’t market like crazy to people who are vulnerable.

How you show up and act right now, is how you will be remembered for a long time.

So make sure you come from a place of integrity, generosity, compassion and genuine value creation.

Reflect and ask yourself, are you being proactive or reactive?

In this Episode You’ll Learn:

  • Why you need to be proactive in business rather than reactive right now
  • What to focus on during the coronavirus pandemic to stay true to your values
  • How I’m being proactive in my business right now
  • Why I am staying true to my course and focusing on my new $10K Club membership

Podcast Resources

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Eps 61: How to Uncover Your Hidden Profit Goldmines

Right now, if you’re in business for yourself, you’re likely looking for ways to uncover hidden profit in your business so you can replace that lost revenue.

If you’re about to start a business you’re probably wondering if this is even the right time?

Either way I know you are worried about the business impact of the COVID-19 pandemic, but did you know that some of the best-known companies were launched during a recession?

Companies like Disneyland, Microsoft, Burger King and Apple all managed to profit and grow like crazy during a recession or depression and so many more!

If you find yourself in need of inspiration and encouragement to start or pivot your business so you can not only survive, but thrive, then this episode is going to spark that joy back in your life.

Susie Carder is one heck of a powerhouse. Her energy, smarts and ability to power up her profits is impressive.

Susie started out as a low paid hairdresser trying to support her 2 little girls. But working for someone else became a challenge (to say the least).

So she decided to do whatever it took to create her own business. After much blood sweat and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies!

Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company.

She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell.

In this interview with me she totally over delivers. It was such a delight to have Susie’s energy and refreshing no BS advice to grow your business, uncover more profit and back yourself right now.

Her newest book ‘Power Your Profit‘ is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark, and we cover off on so many great areas in our high-energy conversation.

In this Episode You’ll Learn:

  • What it really takes to build a multi-million dollar business
  • How to uncover hidden profit goldmines sitting right under your nose
  • Why you need a profit plan and how to put it in action
  • How to reshape your relationship with money
  • How to create strategic partnerships so you never need to sell
  • How to earn more profit with 80% less staff

Podcast Resources

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

Annual Survey Results and the Power of Asking Your People What They Want

Every year I do a survey of my community. In reality I’m always checking in with you.

Asking you what’s going on in your world, what’s your biggest challenge and how can I help.

There’s are many great reasons for this, that any smart entrepreneur should know and they are:

Reason #1. Asking better questions gets you and your community and clients better results.

Why? Because the gold nuggets you glean from surveys, conversations and feedback people give you are worth their weight in gold.

From this you can operate from a space of knowing, versus guessing. You can create offers that your audience wants and actually needs.

Reason #2. Asking better questions lets you keep a pulse on what’s important

Things change and you need to keep on top of and ahead of the curve with regards to trends, technology, industry, consumers and the economy.

Right now, more than ever is an example of how things can change rapidly before our eyes.

From a purely business point of view – whole industries are on their knees, businesses that were once giants are shutting down, there’s mass panic, a looming financial recession and chaos.

On the flip side, there are opportunities opening up that never existed and more possibility than ever – in my opinion.

Many businesses are thriving… I mean who else wishes they’d bought shares in Zoom way back, or even in the last 8 weeks?

I’ve been using Zoom since around 2013 and love them.

Yet they started in 2011, not long after a financial crisis. They saw the trend towards more virtual and remote work and created a product to serve this growing audience.

Now as the entire world moves to remote and virtual work (hello to all of us who’ve been doing this already for over a decade!).

As their founder Eric Yuan said in their blog on April 1, 2020

“Usage of Zoom has ballooned overnight – far surpassing what we expected when we first announced our desire to help in late February. This includes over 90,000 schools across 20 countries that have taken us up on our offer to help children continue their education remotely. To put this growth in context, as of the end of December last year, the maximum number of daily meeting participants, both free and paid, conducted on Zoom was approximately 10 million. In March this year, we reached more than 200 million daily meeting participants, both free and paid.”

Just as the pandemic reality was hitting really hard, I wrote my highly popular article: 12 Ways to Get Paid to Be You – Even During a Recession or Crisis.

In it I outline ways you can get to work right now and get paid to be yourself, or get paid to promote other peoples’ stuff.

In it I highlight give industries that typically thrive in a recession and boy is that coming true in more ways than one. So make sure you read it.

But so are industries like office furniture and supplies as our world finds themselves in lockdown and working (or going crazy) from home.

Virtual fitness classes and online learning – in fact at 11am I’m off to work out live with a Les Mills Instructor on Instagram for one of four classes they offer up for free each day.

the power of asking

Or I could just switch to their on demand classes they’ve actually had for years but right now have soared in popularity.

I could go on, and I will be sharing more examples on my blog and podcast for you, but let’s stay focused shall we?

Reason #3. It keeps you top of mind in your customers’ eyes and shows you care.

Because you do care! Why else would you be in business if you don’t want to impact other people’s lives?

As entrepreneurs I like to think we are programmed to design, create and deliver solutions that make our people feel better, be better, live better and love better!

We are also programmed to watch and act on trends, the news and grassroots movements so we can stay relevant and resonate.

So if you check in regularly, take an interest, be curious and genuinely care, they notice it.

And a happy customer typically sticks around and becomes a repeat customer and then you form a deep and lasting relationship with them.

Just like the gorgeous Claudia Gross who has been a long-time community member and now client who recently emailed to say:

“Additionally I’m thinking about joining your book writing accelerator – yay!

You might have seen this coming 😉

Feel a bit cheesy to join you in this one too – am I really not able to do it without your support? Will I join every program you offer? Forever? 😀 <3”.

Receiving messages like this really makes my day and touches me because I know the way I turn up, and the energy I put into my business, my content, my clients, my community, my offers DOES make a damn difference.

The Power of Asking Your People What The Want

One of my favourite books for getting to the heart of what you should ask, that has inspired several successful website quizzes I’ve done, is:

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level

In his book, Ryan Levesque breaks down the art and the science behind figuring out EXACTLY what your prospects want and then delivering it.

When I worked through his book and methodology for my Suitcase Entrepreneur quiz it was a total hit and super popular from an optin perspective.

But more importantly, it clearly segmented up visitors to my website and therefore my audience into ‘buckets’ that were defined.

For me these were:

  • The Daydreamer (in a day job, sidehustle and wanting to start an online business)
  • The Hustler – a few months or years in and doing whatever they could to figure out how to make their business work.
  • The Superhero – several years in business but still doing everything themselves and needing to build systems and outsource.
  • The Freedomist – running a successful business and now looking for more personal growth and to scale, while not working less and enjoying more freedom.

You can probably guess which buckets the majority of people fell into – in the startup phase of the Dreamer and Hustler.

So that instantly told me to make my content super valuable to those starting out and starting to grow, and create offerings to meet them where they were at in their journey.

Had I gone on my ‘gut instinct’ here or what I wanted to produce and offer, I would have been far off hitting the mark, and as a result my business would have suffered.

With this amazing intel, and the nuggets of information gained from surveys, I was instead able to build a thriving online business with happy customers.

Now it’s time to do that again…..

The Results of my Santa Survey Are In

I used my fave survey, quiz and engagement tool Typeform.

It just rocks and is highly worth paying for, even though they have a free plan. Their templates are great from onboarding, to hiring, course launches, to feedback, contact forms to party planning.

The logic functions and tests are great to and it’s got such a beautiful interface to both work with and interact with.

I themed mine around their Santa template because I wanted to make it fun for people to partake in, plus it was December. Each question looked like this multiple choice below or a one line answer.

the power of asking

I had 11 questions total – one of which was your name, and one your email. I probably could have asked less.

My main aim was, as it has always been, to understand where they’re at right now, where they want to be, what they need, what they want to learn, how they learn and specifically how they learn and engage with me.

I’ve shared the answers to the key questions below for you and for my community – I always do, this one’s just come a little later than I anticipated!

What’s one word to describe how 2019 was for you?

Interestingly, looking over these answers now makes it feel like some people already experienced something similar to what we are going through now.

Seems like 2019 people were doing it tough (extrapolating out my results with some bias thrown in).

The words that came up often were less on the positive side.

  • Challenging
  • Tough
  • Busy
  • Chaotic
  • Uneasy
  • Intense
  • Survival
  • Tense
  • Confusing
  • Testing
  • Lost
  • Overwhelming

But this was also mixed in with a few:

  • Transformative
  • Fascinating
  • Growth
  • Transitional
  • Healing
  • Awesome
  • Rewarding
  • Progressive

Then I transition to my all time favourite question, and one that you should definitely use yourself, except don’t make the mistake I did this time, of not specifying the niche or area.

What’s been your No#1 challenge in 2019?

Typically I follow this with [in your business] for example.

You may use [when it comes to X] like fitness, health, finances, goal-setting, writing etc.

The more specific you can be, the more you can identify the area you are a leading learner in or expert, and how you can best help them with their challenges.

I decided to bravely open it up and it certainly created some interesting responses.

However this also allowed me to get a greater sense of the whole person, not just one aspect of their world, which I found helpful for me personally.

Responses included strong themes or recurring patterns of:

  • focus, or lack of it, especially on your niche and your priorities
  • overwhelm, juggling too much and poor time management
  • financial woes, debt and lack of consistent income and making money
  • Business growth challenges and training and team retention
  • Personal growth, imposter syndrome, procrastination and finding your flow
  • Health problems and work/ life balance

Nothing too surprising here. We all deal with these areas on an everyday basis, but by seeing these ones come up most often, it helped me understand the key areas to focus on.

I then threw in a fun question of whether they’d been naughty or nice, to be fair it was part of the Santa themed template and I loved it.

If you’re curious, the ‘I’ve been awfully lovely’ won out at 66%.

From there, I used a logic jump to get them to the next question, which applied no matter what choice they made.

However, the results were separated out on Typeform so I could see whether that impacted their answers. It didn’t appear to.

Which of the following things do you wish for yourself most in 2020?

I asked them to choose as many answers as were applicable to 8 multiple choice answers. The results were:

No. 1: More profit 21.1%

No. 2: Adventure 15.8%

No. 3: More free time 12.1%

No. 4: Personal growth 18.9%

No. 5: Community 10.5%

No. 6 Equal: Accountability | Biz and Life Coaching 10%

the power of asking

Or if you prefer pretty pie graphs

the power of asking

Which of these do you most want to learn and master in 2020?

This next question helped me focus on where they saw themselves in terms of skills and knowledge, and what they personally saw as most important.

No. 1: Consistent content strategy 16.8%

No. 2: Recurring revenue streams 16.3%

No. 3: Profitable online offers 13.7%

No. 4: Email list building 12.6%

No 5: Sales funnels that work | Sassy systems so I can do more with less 11.6%

No. 6: Online advertising know-how 8.9%

No. 7: SEO and Traffic building 7.4%

Other 1.1%  (podcasting)

Again the pretty pie graph is below.

the power of asking

This surprised me actually. While content is important and builds value and your credibility over time, unless it’s tied to a clear profit plan and biz model, online offers that convert and upheld by sales funnels that works, it ain’t going to be very effective.

Sure it may help grow your email list, slowly but surely, and give you more visibility if you’re all over Instagram, Facebook or the new kid on the block Tik-Tok.

But if you’re leading them nowhere, then it’s a whole lot of effort for zero return.

Concentrating on advertising and optimizing your content with SEO to drive more traffic and leads IS however a smart move.

So this shows me a little education gap I can help to serve and correct for people to build profitable online businesses, and get paid to be them.

Note: My question options will have added in some bias here for sure, that’s why having ‘other’ is really helpful to know what else they care about.

How do you like to learn and consume content? 

Actually the original question they answered was: When it comes to how you like to learn and consume content, which of these floats your boat most? 😉

I freaking love asking this question as each year it changes depending on what’s becoming a more effective medium at attracting and keeping peoples’ attention.

The meteoric rise of videos has, at least in my community, finally outdone blogs and podcasts (at least in for these respondents).

Which is great as I have upped my video game in 2020, including my 29 Day Live Video Challenge I did in February that was most definitely a challenge, but also super fun.

Now I have my new ‘lock down’ office at home, AKA guest bedroom transformed, with a really cool feature wall that just happens to look great as a video backdrop, there are no excuses to not create more valuable videos!

Results were:

No. 1: Videos 20.5%

No. 2: Podcasts 17.8%

No. 3: Courses 16.8%

No. 4: Blog posts 13.5%

No. 5: Retreats 9.2%

Other 3.2% (Accelerators, Webinars and Live Events).

While I always want to keep asking this question, more so now than ever when I see Live Videos having a huge uptake as people seek connection or realise they need to take their business online and are seizing the opportunity….or simply to overcome their boredom.

It wouldn’t surprise me that podcast listenership has gone up too, and every form of content to be honest as people voraciously consume more.

To me this is happening to keep a sense of connection, for keep up to date with current affairs around Covid-19 and beyond, to get inspiration and motivation, to learn, to create and out of necessity to communicate with friends, family, coworkers and team members and every other essential person in their life.

Where do you like to learn and engage with me most?

This is the final question in my survey and one I personally am most curious about.

It’s followed only by asking for their email to share the results and follow up with them, and then a call to action to an offer in keeping with the survey theme.

So first off let’s check the responses.

To be fair these results were pretty surprising to me, and I had to dig deeper in my analysis behind why I think that is.

To put it in perspective, all previous annual surveys have shown email and my blog being fairly even as clear winners, then the podcast and Facebook. Not this time!

Results

No.1: Email 33.5%

No. 2: Live courses 14.8%

No. 3: LinkedIn 14.3%

No. 4: Untapped Podcast 9.9%

No. 5: Blog 8.8%

No. 6: YouTube videos 8.2%

No. 7: Facebook 6.6%

No. 8: Instagram 3.8%

This is where I get to ASK myself why this is?

The secret to any good survey is to make sure you analyse it and dig for gold. Sometimes you may need to dig deeper for reasons and answers.

First off this survey was sent out primarily to my email list, so it’s fair to say that email list should feature as No. 1 way they engage with me on the whole.

I’ve upped the amount of live courses and experiences I’ve been running since the last quarter of 2019 so this would have been more top of mind and where new customers found me thanks to affiliates too.

LinkedIn surprised me as my strategy on there is pretty scattered to be honest, and while I’ve seen a lot more people viewing my profile and I’ve been posting more regularly, I can’t say I’ve really paid attention to it enough – probably in my interests too!

The podcast was also a surprise as my downloads continue to increase and have risen around 50% in the last 6 months.

But a podcast listener isn’t necessarily on my email list and I didn’t ask them to partake in this survey. Still it means, if I extrapolate out the data to account for people in my community, people on my email list aren’t necessarily consuming my podcast.

I wonder also if my weekly emails to my list to share my new podcast post, aren’t necessarily converting people to listeners, but instead readers of the post, or who instead go on to read more on my site versus listen in.

Either way, I have work to do as my podcast is a key vehicle to my business – and has always been, and with the growth in listeners I need to make sure it converts into subscribers and customers.

Facebook’s rapid drop off likely reflects my lack of engagement on my Facebook page or directing people’s attention to it. Instead I’ve been enjoying upping it on my personal profile for both personal and business.

And I’ve not been running any ads, until now, which makes a difference.

Finally Instagram. This proves either that one of my fave platforms to engage on is not the fave of my community, or the people who responded to this survey just don’t care for it, or I don’t use Instagram well in order to put the right content out to my peeps.

It’s probably a combination of all three, so feel free to comment below to share your thoughts!

The Call to Action

Never leave engaged folks with nothing. As in always offer up a call to action beyond just a thanks for taking part.

If you want to be savvy in business, you need to keep creating reasons to connect and follow through. Which is why you should always have a call to action in all content you put out.

In every email, blog post, Facebook Live, webinar.

Free valuable content is great, but if that’s all you ever offer people just expect you to do everything for free and when you do put out something valuable that you want to charge for, they’ll be offended.

I might be generalising a little here, but it’s a pretty common oversight entrepreneurs make.

  1. Free doesn’t give you a profitable business.
  2. People don’t value free – not for long anyway!

If you’re interested, was a discount to my Plan Your Ideal Freedom Year online workshop, as a way of thanking them for partaking in my survey, and the uptake was solid.

It was December remember, and everyone was in planning mode for the epic year of 2020 ahead, and a new decade to bring about fresh hopes and dreams.

Who could have known how by February and into March, our worlds would be turned upside down.

What to do with your Survey Results?

First off, don’t leave them to be analysed for as long as I have. Don’t get me wrong I read every answer as they came in.

I’ve scoured the results several times, and created content to speak to many of the respondents needs over the last few months.

However it’s best to honour your word – as in “Hey Natalie, you said you’d share those survey results. When can I expect that?”

To be fair, no-one has bothered to actually ask me that.

But all you have is your word, so honour it…. I’m speaking to myself and you here 🙂

Do you have to share your results publicly?

No. Of course not. But I do because I’m transparent and like to share.

I won’t share names or emails, because that’s a matter of privacy.

If you need to be able to do that in order for your survey results to be valid or stand up to a certain rigour or level, then make sure you ask people if it’s ok to share their answers publicly.

When I ask for people to give me their email it’s in order to share the results. When I ask people to take the survey I tell them I will share the results with everyone.

Use the results to be of service

This should be a no brainer. Create valuable offers that your respondents asked for when they told you their challenges, needs and desires.

If you need to, jump on a phone call with a few of the respondents that best reflect your ideal avatar. Ask them if they’re open to answering more in-depth questions.

This will only help you create a more targeted and solutions focused offer – such as a digital product, service, program, course or package.

If you see something in an individual’s response that you can help them with now, follow them up. 

When I first looked at the results I followed up with people who were wanting to launch a course and shared my Launch Your Damn Course Accelerator details with them, in case it was a fit.

I had a few people answer that they didn’t have time to write, so I shared with them my Write Your Damn Book 60 day Live Experience, in case it was a fit.

Get personal. Be personal. Follow up like a human and you’ll get a human response – usually a very positive one that leads to a new client or customer!

What am I doing with my Survey Results?

Great question, so glad you asked!

The free text responses I got to the one question not featured in this post, which was:

If you could wave a magic wand and get exactly what you want in 2020, what would it be?

As you can imagine, this was gold. It has helped me better understand what’s important to people, what matters in their world, what’s top of mind and what I can personally help them with.

Honestly I’m being called to serve you in more ways than I can imagine right now, and help you get paid to be you.

Which has led me to coming up with not ONE but TWO focused offers to best serve my community.

From these survey results I’m about 88% certain these are going to be immensely helpful and timely.

However, since SO much has changed in the last 3 months, I’ve created a new survey that I’d love you to fill in, that will help me ensure what matters to you still matters.

It will also highlight your most pressing needs right now in light of this pandemic and unique situation we find ourselves in.

You may be just surviving, or you may be thriving, and I need to meet you where you’re at.

Eps 60: How to Make Fundamental Shifts, Rewire Your Brain and Unleash Your Superpowers

Have you identified fundamental shifts you want to make in your life but you keep putting off?

Do you know you need to make some big changes in your life, but you haven’t started?

We are going through an unprecedented times right now and this is the best time to actually make fundamental shifts to rewire your brain and unleash your superpowers.

If you are feeling down, hopeless or stressed, use this time to do something meaningful like changes in your own life.

That’s exactly why I have brought in a very special superhero Rob Scott to help you.

Rob is a master level coach who has overcome abuse, addiction, cancer, and much more. His story is quite incredible, so are his gifts and skills he’s accumulated as a result of those life experiences.

He went from homeless to building his way up from nothing after having his own fundamental shift that changed everything turned his life around.

He now runs a seven figure business teaching others how to experience that shift too.

Over the past decade he has helped people who were struggling to succeed in various areas of life and work, to completely rewire their brain, build great habits and change their lives for the better.

He does through this courses and more important coaching programs like Identity Shifting, pioneered by Rob, which teaches people how rewire their limiting beliefs, and ultimately leaves them completely transformed.

He has made it his mission to shift this mindset and create habits and behaviours that yield incredible outcomes.

The result of this shift is people who are living to their full potential and achieving a level of success they once thought impossible to reach.

So you can see why I wanted him on the Untapped show which is all about how you can tap into your potential, get paid to be you and live a fulfilling life.

I’m going to go out on a limb here and say this is my favourite podcast this year. I mean we just rocked the mic in this interview and Rob is amazing.

In this Episode You’ll Learn:

  • How to have a fundamental shift
  • The power of identity shifting
  • How to create profound change without willpower
  • How to breakthrough subconscious limiting beliefs
  • How to find happiness amidst the pandemic

Podcast Resources

 

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