Untapped Podcast

Eps 74: How to Perfect Your Media Pitch Strategy

If you’ve ever tried it, crafting the perfect media pitch to get your business real exposure can be both exhausting and overwhelming, right?

You might find yourself spending countless hours curating perfect emails, or researching the right contacts, only to never hear back from them.

In the early years of building my business, I hustled a lot to get my emails in front of the right people and land media interviews or writeups with some big names. 

Although it worked in the long run, I knew there must be a better way, or perhaps a better strategy to a perfect media pitch that landed me the right gigs.

And often landing your email in the right inbox, is simply not enough. If the pitch doesn’t resonate, you’re unlikely to hear back.

Enter Christina Nicholson, this week’s podcast guest, to the rescue! She’s the powerhouse behind Media Maven, and went from award-winning journalist, to professional PR freelancer and now owner of her multi-million dollar PR agency.

Christina has successfully pitched her clients to some top players in the media industry including Forbes, Fast Company, the Huffington Post and Time.

If you’re ready for some big-time exposure for your business, and to turn your publicity into profit, then this is the episode for you!

In This Episode You’ll Learn:

  • How to create the perfect media pitch strategy
  • How to use your story for a pitch that lands
  • How to land ideal PR opportunities to get you in front of the right audience
  • How to send an email that won’t get ignored
  • How to leverage your media exposure

Podcast resources and Links:

Learn more about Christina and check out her website, Media Maven

Listen in to Christina’s podcast

Ready to earn $10K a month and make a bigger impact and income? Check out my $10K Club.


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 73: How to Create Your Big, Bold Brand

Have you found yourself freezing up when being asked what it is you really do in your business?

You’re feeling tense, and unsure how to answer, because how do you put into words what your business or your brand is all about?

You know your brand logo, your brand colours and even what you do in your business, but how do you articulate this to your ideal audience?

You’re not alone.

Branding is the thing that I think has become so overcomplicated, almost mysterious for people, especially when you’re starting out in business.

Speaking from my own experience, it’s not easy to build out an incredible brand that also gives you longevity. 

Enter this week’s podcast guest, a dear friend of mine Karley Cunningham, the creator, owner and visionary behind the Big, Bold Brand.

Karley lives and breathes helping consultants, coaches, entrepreneurs and organizations to bring their brands to life, and how ultimately to build the business that they absolutely want.

We dive into Karley’s awesome 10 step framework, which acts as an audit to help you see which pieces of your brand you have got together, and which are completely missing!

If you’re ready to start getting clear with your brand identity and to start attracting your ideal clients, then this is the episode for you!

In This Episode You’ll Learn:

  • How to get clearer on your brand identity
  • How to ensure your brand stands out in a sea of sameness
  • How to bring your brand to life
  • How to build your business to attract your ideal clients

Podcast resources and Links:


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 72: My Commitment to Equity, Diversity and Anti-Racism

These last couple of weeks have left me reeling if I’m totally honest. 

I feel like I just woke up after a lifelong slumber afforded to me thanks to my white privilege, and that my ignorance around #blacklivesmatter and anti-racism is unforgivable.

I feel things deeply and I am especially saddened that I did not use my voice or platform when it was needed most to support this movement, but realistically the entire time I’ve had one.

So I’m doing what I know I can do well right now, being a student of life, being open to learning and educating myself on how having white privilege, white exceptionalism, white apathy,  and white fragility to name a few, has benefited me greatly in my life.

This work is beyond necessary, especially as an entrepreneur and a coach, to be able to create real change in this world. And to be able to dismantle the systemic racism that has existed for centuries for Black, Indigenous, and People of Colour (BIPOC).

If you’re a white person who, like me, has been feeling uncomfortable, scared, apathetic, confused, hurt, in shock, surprised, pissed off, guilty, ashamed – basically all the feels, I get it.

I urge you to read Me and White Supremacy book by Layla Saad and do the journaling prompts – this is helping me to truly understand and learn and deal with all of those feelings.

This will open your eyes and help you realise that this is part of unpacking your white privilege.

I encourage you to invest in black people for their work, and pay them for all the free content they’re putting out in order to educate us.

When you listen to a podcast or read an article that really moves you…reach out, thank that person, and offer a donation for the education you received from them.

In the meantime, you can listen to this episode as I share some emerging learnings, thoughts, and awakenings I’m having on my commitment to equity, diversity and anti-racism.

I am sitting in so much hope of the change that we can see in this world, and the conversations and education that are happening all over the world, so that we can move forward together now, and create the equitable future and change we want to see in the world.

In this Episode You’ll Learn:

  • Why my ignorance around #blacklivesmatter ends now
  • The education I’m undertaking to be part of the solution, not part of the problem
  • What five things I’m starting with changing in my business to create more equity and diversity
  • How I am showing up to be an ally as an entrepreneur, business coach, leading learner and friend

Podcast Resources + Useful Links:

Book: Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor by Layla Saad

Book: White Fragility: Why it’s so hard for white people to talk about racism by Robin Diangelo

Book: How to Be an Antiracist by Ibram X Kendi

YouTube: Uncomfortable Conversations with a black man and this episode – so open and honest and helpful.

Workshop: Show up and Serve by Trudi LeBron


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 71: Know What to Fix Next and Transform Your Business

My friend, after 10 years of being in business what I know I need more than ever, is the desire to continue to understand exactly what my business needs next – in order to grow.​

And you’d think that I’d have it all figured out by this stage, but I can tell you I definitely don’t. 

In fact, I actually just hired somebody to just sit down for three hours with me and go through my entire business plan, my priorities, what’s important to me and what’s been working for me.

I literally paid somebody to hold me accountable to talk through this because I knew that all the next steps were there, I just wasn’t yet taking them.​

And that’s what this week’s podcast guest Mike Michalowicz reveals, that the biggest challenge we face as entrepreneurs, is actually knowing what our biggest challenge is.​

And as a result, most businesses stay stuck in a pattern of two steps forward and three steps back.​

Mike has built four multiple million-dollar companies and sold two of them one to private equity and another to a fortune 500 all before his 35th birthday​.

But it wasn’t an easy ride.

He lost his house once and he lost his entire fortune twice. He launched 10 failed businesses and experienced years of depression.​

He’s a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC, with a mission to eradicate entrepreneurial poverty.

In this new book ‘Fix This Next’, he shares that as entrepreneurs, while we might be doing many of the right things, we still manage to spin our wheels and not get unstuck when it comes to moving to the next level of growth, profitability or genuine goodness in our business.​

If that sounds like you, and you’re ready to transform your business, I want you to dive right in, and absorb the goodness in this interview with Mike.j

In this Episode You’ll Learn:

  • How to understand exactly what your business needs next 
  • How to know what your biggest challenge in business really is
  • How to transform your business from a cash eating monster to a profit-making machine

Podcast Resources + Useful Links:

Learn more about Mike and visit his website

Get your hands on a copy of his book, Fix This Next

Listen in to my podcast episode ‘How to Nail Your Niche’ with Tash Corbin

Listen in to my podcast episode ‘How to Master the Sales Mindset’ with Chris Spurvey

Ready to earn $10K a month and make a bigger impact? Check out my $10K Club.


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 70: How to Nail Your Niche

Do you want to be doing your business and marketing in a much more heart centered, feminine way?

Are you done with icky sales?

Are you done with not understanding exactly who you serve?

Then it’s time to nail your niche.

Why? It can actually be overwhelming and exhausting trying to serve everyone, in fact it often flows into our marketing, leaving our audience just as confused as to whether they are the right fit!

I know, you’ve probably heard it over and over again, but the true reality is until we start getting clear on who we serve, we aren’t able to articulate our value proposition in a tangible way for our audience.

This week’s podcast with the lovely Kiwi entrepreneur Tash Corbin, is just what you need to get out of the mindset of saying ‘yes’ to everyone, and absolutely nail your niche and your marketing.

There is so much goodness to unpack in this episode, as Tash and I dive into how entrepreneurs can find, and nail their niche, and feel empowered to make sales to the right audience!

Tash Corbin is a business and marketing mentor for women, specialising in lean start-up and niching.

Tash has not only been helping women around the world to create businesses and get clients through feminine, aligned strategies, but she is the mastermind behind the annual Heart-Centred Business Conference.

The Heart-Centred Business Conference  is all about business, marketing and mindset for women by women. You’ll actually find me there this year (online), sharing the goodness on diversifying your income!

I’m so excited to bring you this episode with such an inspiring, fellow kiwi entrepreneur with valuable insight into what establishing your niche really means, so make sure to tune in!

In This Episode You’ll Learn:

  • How to find and nail your niche market
  • How to center your business around your open-hearted emotional self
  • How to feel empowered to make sales in your business
  • How to prepare to outsource what you really shouldn’t be doing

Podcast resources and Links:

​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 69: How to Master the Sales Mindset

Have you ever had a less than desirable experience from a sleazy sales rep that left you with a sour taste in your mouth?

For Chris Spurvey, it was when his parents were suckered into buying a $3,000 vacuum (that they couldn’t afford) back in the 80’s.

That’s a lot of money right, and back then probably a good portion of a house deposit.

It’s experiences like these, that we hold onto as entrepreneurs that stop us from selling our products and services confidently.

It’s what drives us to outsource our sales before anything else, or worse, give away our own stuff for free or for less than it’s worth as we don’t want to come across to pushy.

We’re avoiding sales, but at what cost?

Chris believes this is our biggest mistake as entrepreneurs and often where most businesses fail, because we avoid communicating the value of our products or services with our own clients.

We think somebody else can do it better, when in fact we are the ones with the passion and the drive that started this business in the first place.

I am so excited to have Chris on my podcast this week to bring a fresh perspective on how aligning our mindset can make all the difference to making those damn sales!

After consciously choosing entrepreneurship as a means to create a better life for his family, Chris realized that negative beliefs about sales were holding him back from taking his ventures to the next level.

Chris went to work on himself and found a way to sell that felt right. Chris spearheaded the growth of Plato Consulting to the point it was acquired by one of the largest management consulting firms in the world (KPMG).

In the process, he sold over $300 million in consulting services. Following the acquisition, Chris turned his focus to helping other “non-sales sellers” find a way to grow their revenue in a consistent, stress-free manner.

Now more than ever there is so much to learn from sales masters like Chris so make sure to listen in for a total game changing sales mindset!

In this Episode You’ll Learn:

  • Why entrepreneurs are not getting the volume of sales they need and what to do about it
  • How aligning your mindset will change the sales game
  • What contribution marketing really means for your business
  • How writing his book ‘It’s Time To Sell’ was a gamechanger for Chris

Podcast Resources + Useful Links:

Learn more about Chris

Get your hands on a copy of his book, ‘It’s Time to Sell”

Want to earn $10K a month and make an impact? Check out my new club and apply.

​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 68: How To Earn The Income You Truly Deserve

Picture this; every day you’re doing what you love, having more time for yourself and being paid more than what you did at your 9-5.

Sounds almost too good to be true, right?

I promise you it’s not.

This week’s podcast is about how as entrepreneurs, we make the move into a space where we have the financial and time freedom we desire.

Instead of being tied up in the day to day operations of our business at the risk of losing our spark, or our passion.

I know what you’re thinking, you’ve heard it all before right?

Well, in this week’s podcast my guest, Debbie Arcangeles has survived losing her passion and her why (and ultimately her business), to left without any income at all.

So she’s been there, done that and got the badge to show for it.

Naturally she spent time reflecting on her mistakes, and reassessing what she truly valued in life.

Debbie began focussing entirely on projects that brought her joy and aligned with her values.

And then the income came. 

And it kept coming when she diversified those income streams.

Soon after, The Offbeat Life was born, Debbie’s podcast that inspires entrepreneurs and digital nomads to monetize their hobbies and diversify their income all while working from anywhere in the world.

Listen in to this episode for the exact steps you need to take, to start bringing in the revenue you truly deserve!

In this Episode You’ll Learn:

  • How to turn your hobby into a profitable business
  • How to monetize your podcast or blog
  • How to land and negotiate brand sponsorships as a creative 
  • How to diversify your income streams

Podcast Resources + Useful Links:

Learn more about Debbie and her podcast, The Offbeat Life

Check out Debbie’s Podcast website 

Tune into my episode on ‘How To Launch Your Podcast and Why’

Ready to jump right into diversifying your income? Join me for my free webinar today to learn how to pre-sell your online course


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 67: How to Outsource to Launch Your Online Course Successfully

How often have you reached that point of being monumentally overwhelmed as you scramble to get your online launch of your course or digital product ready?

Do you find yourself having more tasks to do, than there hours in a day, and even found yourself trying to learn a new skillset just to get your online course launched.

Firstly, I want you to know you are definitely not alone.

I actually think it’s a milestone every entrepreneur has to hit – recognising you’re not superwoman, before you truly value the ability to outsource what you simply can’t handle.

Kind of like hitting rock bottom before you can rise up again.

Tasha Booth found herself in this exact position years ago after starting a part-time Virtual Assistant business, that quickly grew into a full-time business for her.

Before long, she found herself limited by her own abilities and of course, time.

Something that we often sacrifice as entrepreneurs for the sake of an online launch or a new service offering that we go all in on.

But what if I told you this meant you no longer had to be hyper-available? What would it mean to you to have not only your time, but mental headspace and clarity back?

I’ve brought Tasha in to join me in this podcast episode to tell us exactly how we can avoid this mistake through strategic outsourcing.

For most of us the thought of outsourcing can be terrifying, because our business is our baby. Our heart and soul goes into it and the thought of entrusting a stranger to value it as much as we do can often be the biggest hurdle to overcome before we take the leap.

Yet one of the most under-valued benefits of outsourcing is the return of your ability to be creative and act intentionally through your business – and reclaim your time.

It’s what has led Tasha, Founder and CEO of the Launch Guild agency, to build a team of 18 so she could take back her freedom in both her business and in her personal life.

This allows her to not only run her agency, but be a business coach to virtual support professionals and host her podcast ‘How She Did That’.

Tasha is passionate about supporting successful coaches and course creators so they can enjoy stress-free launches while sitting gleefully in their zone of genius. So you definitely want to listen in to her wisdom!

In this Episode You’ll Learn:

  • Tasha’s journey to getting paid to be her and monetising her expertise
  • What a launch runway is and why it’s important to consider
  • The importance of defining roles in a launch before assigning them to people
  • The biggest mistakes that Tasha sees new-to-the-launch-space entrepreneurs make
  • Best practices for remaining in your own zone of genius during the launch phase

Podcast Resources + Useful Links:

Learn more about Tasha and her agency The Launch Guild

Here’s my step by step course to help you pre-launch and sell out your online course.

Learn how to outsource like a Rockstar

Find out how to delegate like a Pro

For more goodness on being pro-active instead of reactive in your business, listen into my previous podcast

Eps 66: How You Can Set Yourself Free and Become Unstoppable

Without even knowing it, deep inside us we all have (in one form or another) trauma. This might sound scary or even untrue for you, right?

I don’t mean though, that you necessarily have had a deeply distressing or disturbing experience in life, because for some that’s not the case.

Trauma, for each of us looks different. For myself I have always been amazed at strong, brave entrepreneurs that have overcome this huge event in their life, to go on and achieve great success in business and beyond.

But what about those of us who have had relatively ‘normal’ childhoods, that have also gone on to achieve our own success.

Often without even realising it, those that fit into this category will have at some point experienced trauma, that can be found at the root cause of our own inner critic, or the voice behind our imposter syndrome. 

For Mia Hewett it wasn’t until she was in her thirties (with a multi-million dollar business and family of her own under her belt already), when she found herself struggling under the weight of imposter syndrome, and an overwhelming sense of just not being good enough.

Naturally she invested in herself through various forms of personal development, committing thousands of dollars to the cause, with no real solution, or A-ha! moment.

It was only then she realised the solution wasn’t outside of herself, but within. She had been working on her mind, instead of healing the emotional side of herself.

If we don’t heal the emotional side of ourselves, we limit our intellect because we can’t think greater than how we feel.

Mia has helped hundred of entrepreneurs who have always known they are meant for more, but found themselves in a position not too dissimilar to her own, all those years ago, through her methodology ‘Aligned Intelligence’.

Mia shared all of her secrets in her new book ‘Meant for More’ so that entrepreneurs like us no longer have to struggle against that constant internal battle, and can be the Unstoppable Entrepreneurs that we are!

I don’t want to reveal all of the goodness in our amazing conversation, so make sure you listen into the podcast!

In this Episode You’ll Learn:

  • Why we all have trauma from our childhood that needs healing 
  • How you can set yourself free to be 100% unstoppable
  • How you can solve the fear of imposter syndrome
  • How you can no longer fear people’s judgments and failure
  • How you can eliminate the fear of success
  • What you can do to stop being a prisoner of your own mental chatter

Podcast Resources + Useful Links:

If you have been searching for a club of like-minded ladies, who are all hyper focused on earning $10K a month or more, and fundamentally having more financial freedom in your life and more flow and joy in your business, then


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 65: My Secret Sauce to Earning 10k a Month

I believe everyone has an unfair advantage, that secret sauce to earning money simply by being them.

But the difference between earning a living, and having a thriving business comes down to three key pillars in my experience.

Focus. Action. Income

The first of these, FOCUS, as detailed in my new $10K framework, is itself, upheld up by 3 key areas:

  1. Do you have a strong why? You may know what you do, or how to do it, but do you know why you do what you?
  2. Have you got a clear vision for your business?
  3. Have you got the mindset to accelerate your business to consistent $10k months?

If you can answer yes to all three, then you already know you have what it takes, and you know where you add value to your clients’ then everything else will align and be in flow.

But if you don’t, it means there’s something still not in alignment.

And when that happens, you lose focus on what matters, you don’t know what to prioritise next and you’re dealing with putting out fires, or getting distracted by ‘all the things’ instead of your priorities.

Frankly that just gets exhausting!

You feel like you’re never in control, your revenue is all over the place, your emotions and energy are on a constant rollercoaster, and it never gets easier. 

I’ve been there, done that, more times than I can count.

And you know what I learned?

As entrepreneurs, we get stuck in the day to day ‘doing’ of the business and we can’t see how we could possibly double or even triple our income without having to work harder.

This is why, you simply have to take some time out to align your vision and actions to get the flow and consistent income you deserve!

That’s why I’m truly excited, as in a matter of mere months from solidifying my new mission to help 1,000 women earn $10K a month and contribute at least 1% a month to a charity or cause dear to their heart, it’s already coming to fruition.

I shared my vision for my $10K Club

The club I’ve designed to bring my mission to life. I shared it ever so subtly here on the podcast, in a sentence or two in an email, and in a few Instagram stories hinting at what I was developing.

I took over 2 weeks, thinking day and night about a framework that encapsulated everything I knew these women would need to earn $10K a month, and ultimately gain the confidence, skills and fundamental shifts they needed to do this.

Meanwhile, a small number of women started applying, after little to no promotion, and before I even had the landing page launched, and after a zoom call with, enrolling.

In less than a week I’ve almost reached my goal membership intake for the first month of my 10k Club!

In this episode, I share EXACTLY how this all came about, the backstory to it, how I approached it, created it and enrolled kick ass women who are my ideal members.

I also share more about my memberships are such a kick ass option in your business, especially if you want consistent recurring income, and a way to consistently add value to your clients, in a way that can scale. 

After all, I believe you already have the big vision to build a successful business you love (and can even make an impact on the world!), and I’m here to show you how to turn your time, energy and that vision into serious income.

In this Episode You’ll Learn:

  • Why it’s important to align your offers with your vision or mission
  • Why memberships are a great recurring revenue stream to consider
  • How the $10K Club membership came about and why I’m so excited about it
  • How I managed to pre-sell my vision of the 10k club with zero promotion

Podcast Resources + Useful Links:

If you want to hear more about my mission listen to this episode: My Mission for 2020 Revealed

Tune into this episode with Rob Scott if you want to develop your mindset to leverage your entrepreneurial strengths.

Curiosity piqued and what I’ve talked about has resonated?