Untapped Podcast

Eps 63: Develop Your Mindset to Leverage Your Entrepreneurial Strengths

It goes without saying that strategy is essential in business and in life, but did you know that your mindset is the single biggest defining factor for your success as an entrepreneur?

When you’re starting out in business, it’s already tough enough just to figure it all out, but your mindset is often the tipping point as to whether your business will reach its full potential.

If you want to succeed in business, it’s up to you as the leader to accelerate your own development by working on your mindset.

If you aren’t prepared to challenge your mindset then you won’t make it.

Sure it’s exhausting knowing that since mindset is key, it requires constant work, but it is the ONE thing you have the most control over, so you need to use it to your advantage!

Your brain employs a number of subconscious processes, which have to be surfaced if you want to become the best version of yourself. 

Part of that process is about facing your fears and as an entrepreneur, overcoming that instinctive ‘fight or flight’ mode.

Enter Joe Trodden, Mindset Coach, who’s guided over 300 entrepreneurs over the last 9 years to work on overcoming the many mindset challenges we entrepreneurs face, on a daily basis. 

They come to Joe to work on the next level of their strategy growth and to develop their mindset to become effective entrepreneurial leaders, and perhaps for his great Scottish accent!

Joe’s work is about linking the neuroscience of mindset development to practical actions that are designed to challenge the blockers we face, and enabling us entrepreneurs to work through defined stages of levelling ourselves up.

In this Episode You’ll Learn:

  • How to navigate through your existing mind blocks through each stage of your entrepreneurial journey 
  • How to face your fears and overcome fight or flight mode 
  • How to uncover and discover your superpower
  • How to improve your odds by making the right decisions 

Podcast resources: 

If this podcast leaves you inspired by Joe and his findings, you can follow him on LinkedIn where he posts regular valuable content here and check out his website here.



​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 62: Why You Need to Be Proactive Not Reactive In Business

Right now, in the midst of the COVID-19 pandemic, there more reason than ever to be proactive not reactive in your business.

I know it can be tempting to throw everything up in the air, and get to work creating an offer or service that you could release as quickly as possible to help people in their time of need.

Or resurrect an old course or offer that might actually land really well right now with your customers, earn you some money and make you feel like you’re doing something useful.

I get it. Oh I soooo get it. In the last two weeks I’ve felt called to show up and serve others more than ever.

In my work as a business coach who focuses on how to get paid to be you, I’ve had ALL the ideas on how I can most quickly pivot, create and release helpful courses or programs right now.

How I can reach those entrepreneurs who’s revenues have been slashed or who have lost their jobs or livelihoods overnight.

I was working on this, while pouring energy into my book crowdfunding campaign and welcoming in all the lovely students who chose the ‘Write Your Damn Book’ reward level to join me live over 60 days.

And by the start of this week I was exhausted. And I realised I need to stop, refocus and stick to my plan.

Moreover, I needed to come back to my mission to help 1,000 women entrepreneurs earn $10K per month and donate 1% to a cause of their choice.

The minute I focused back on that, I realised, they are the people who I want to serve.

By honouring my mission and my word, and turning up to support them right now, means they can turn up to support their community and so it goes on – a positive ripple effect of women helping women rise up.

Creatives, coaches, consultants and service-based businesses – this is your time to step up, stay true to your plan, and continue to help your customers in the way that you do best.

Pivot if it’s necessary, make an offer that could dramatically help or impact others in a positive way, if you need.

But stay focused on doing what you do well, with the resources you have, and the time that you have, to keep on showing up and providing.

Don’t take advantage of people who are desperate. Don’t market like crazy to people who are vulnerable.

How you show up and act right now, is how you will be remembered for a long time.

So make sure you come from a place of integrity, generosity, compassion and genuine value creation.

Reflect and ask yourself, are you being proactive or reactive?

In this Episode You’ll Learn:

  • Why you need to be proactive in business rather than reactive right now
  • What to focus on during the coronavirus pandemic to stay true to your values
  • How I’m being proactive in my business right now
  • Why I am staying true to my course and focusing on my new $10K Club membership

Podcast Resources


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 61: How to Uncover Your Hidden Profit Goldmines

Right now, if you’re in business for yourself, you’re likely looking for ways to uncover hidden profit in your business so you can replace that lost revenue.

If you’re about to start a business you’re probably wondering if this is even the right time?

Either way I know you are worried about the business impact of the COVID-19 pandemic, but did you know that some of the best-known companies were launched during a recession?

Companies like Disneyland, Microsoft, Burger King and Apple all managed to profit and grow like crazy during a recession or depression and so many more!

If you find yourself in need of inspiration and encouragement to start or pivot your business so you can not only survive, but thrive, then this episode is going to spark that joy back in your life.

Susie Carder is one heck of a powerhouse. Her energy, smarts and ability to power up her profits is impressive.

Susie started out as a low paid hairdresser trying to support her 2 little girls. But working for someone else became a challenge (to say the least).

So she decided to do whatever it took to create her own business. After much blood sweat and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies!

Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company.

She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell.

In this interview with me she totally over delivers. It was such a delight to have Susie’s energy and refreshing no BS advice to grow your business, uncover more profit and back yourself right now.

Her newest book ‘Power Your Profit‘ is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark, and we cover off on so many great areas in our high-energy conversation.

In this Episode You’ll Learn:

  • What it really takes to build a multi-million dollar business
  • How to uncover hidden profit goldmines sitting right under your nose
  • Why you need a profit plan and how to put it in action
  • How to reshape your relationship with money
  • How to create strategic partnerships so you never need to sell
  • How to earn more profit with 80% less staff

Podcast Resources


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 60: How to Make Fundamental Shifts, Rewire Your Brain and Unleash Your Superpowers

Have you identified fundamental shifts you want to make in your life but you keep putting off?

Do you know you need to make some big changes in your life, but you haven’t started?

We are going through an unprecedented times right now and this is the best time to actually make fundamental shifts to rewire your brain and unleash your superpowers.

If you are feeling down, hopeless or stressed, use this time to do something meaningful like changes in your own life.

That’s exactly why I have brought in a very special superhero Rob Scott to help you.

Rob is a master level coach who has overcome abuse, addiction, cancer, and much more. His story is quite incredible, so are his gifts and skills he’s accumulated as a result of those life experiences.

He went from homeless to building his way up from nothing after having his own fundamental shift that changed everything turned his life around.

He now runs a seven figure business teaching others how to experience that shift too.

Over the past decade he has helped people who were struggling to succeed in various areas of life and work, to completely rewire their brain, build great habits and change their lives for the better.

He does through this courses and more important coaching programs like Identity Shifting, pioneered by Rob, which teaches people how rewire their limiting beliefs, and ultimately leaves them completely transformed.

He has made it his mission to shift this mindset and create habits and behaviours that yield incredible outcomes.

The result of this shift is people who are living to their full potential and achieving a level of success they once thought impossible to reach.

So you can see why I wanted him on the Untapped show which is all about how you can tap into your potential, get paid to be you and live a fulfilling life.

I’m going to go out on a limb here and say this is my favourite podcast this year. I mean we just rocked the mic in this interview and Rob is amazing.

In this Episode You’ll Learn:

  • How to have a fundamental shift
  • The power of identity shifting
  • How to create profound change without willpower
  • How to breakthrough subconscious limiting beliefs
  • How to find happiness amidst the pandemic

Podcast Resources


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 59: Five Ways to Thrive and Live In Possibility

How are you going to thrive and live in possibility during this unprecedented time?

It’s a question I’ve been asking myself since last week and it’s left me hopeful, proactive and purposeful.

I am currently at home in self-isolation for the next 14 days, and as of midnight March 25 New Zealand is now in lockdown for 30 days to contain this virus.

This global pandemic is emotionally challenging, that’s for sure. Each day brings you new feelings and thoughts, concerns and fears, mixed in with hope, solutions, positivity and opportunity.

I’ve been speaking to my clients and students and the range of feelings is so beautifully human. Yet each of them is doing what they can, with what they have, to get through this and even thrive.

One thing that none of us can deny now is this is REAL. And this is our new norm for the foreseeable future.

So in today’s podcast I wanted to share the ways you can cope with self-isolation as well as the ways to thrive by looking at all the available opportunities.

In times like this, the best thing to do is make the most out of it. How you behave, respond and act right now will set you up for how you will lead others in the future.

It’s in these most trying times that you can step up and be your best possible self, not only for you but for your loved ones, peers and strangers who need your gifts.

In this episode, I share what is happening out there in terms of potential opportunities for you and your business, what areas are thriving, and where to help people right now.

In this Episode You’ll Learn:

  • 5 thriving areas with the most potential and opportunities for you to capitalise on
  • The two key questions to ask yourself to make the most out of this situation
  • The importance of a daily ritual and routine to feel grounded and more certain
  • Guest appearance from Azul Terronez on the power of creating conversations
  • Beautiful tips and analogies from Azul on why writing a book right now is needed

Podcast Resources


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

12 Ways To Get Paid To Be You – Even During A Crisis or Recession

Alrighty my friend, these are some seriously uncertain, scary and confusing times. 

If you’re struggling in your business, you no longer have a business or you are freaking out – I got you covered (as much as I can at least).

I’ve got 12 ways to get paid to be you.

Click play below to listen or read on for the full episode in blog format!

As I attempt to deal with all the feels, keep my head straight, and focus on solutions versus panic, momentum versus fear, I had to do something to help.

I know that in times of crisis, opportunities abound.

As things suddenly come to an abrupt halt, other things can be started immediately.

So I did the research, did a lot of thinking, and drew on everything I knew to be true, as well as some unknowns – because let’s face it we don’t have the answers right now.

I’ve put together this blog post guide that includes:

  • The Key Industries that Survive and Thrive in a Recession
  • How to Make Opportunities Out of Despair
  • The Two Best Methods to Earn Revenue Regardless of What’s Going On In The World!
  • Twelve Ways to Get Paid to Be You and Earn Multiple Revenue Streams
  • Exceptionally Handy Resources to Help You Even Further

Let’s begin!

The Key Industries that Survive and Thrive in a Recession

We are heading for a recession, one that’s perhaps bigger than the 2008 one. So it got me curious, as to which industries survive and even thrive in a recession.

I dug around, did some research and reading and chose my top picks.

#1. Healthcare Industry

With Covid-19 officially causing a global pandemic, our health and wellbeing are now top of mind.

However, no matter what happens in the short-term, people still need their medications and necessary products to stay healthy.

So this is one industry that will survive and even thrive when times are incredibly tough.

What’s more, as scientists search and test potential vaccines, more funding and resources will be thrown at the healthcare industry to make this happen as fast as possible.

#2. Education Industry

This is one industry that will never slow down. Kids and adults still need to learn, and even if schools and Universities shut as they are, online learning continues to grow.

According to Research and Market forecasts to $325 Billion by 2025- which is triple the growth and during a recession, while jobs may be lost, our hunger for education grows. 

The same applies to leading-learners, entrepreneurs and freelancers who are constantly upskilling.

The future of work will favour those people who use their many professional skills, life experiences and human skills to stay ahead of the curve and remain relevant.

Read more:

The Future of Work is Learning

11 Benefits of Learning Something New

#3. FMCG industry

This stands for Fast Moving Consumer Goods and was one of the first industries I worked in with a major Haircare Brand.

In this case, I’m talking about household and personal goods like detergent, toothpaste, toilet paper (note the panic buying with Covid-19) skincare, haircare, etc.

These are basic necessities we always want or that make us feel good.  Even during a crisis or recession, these products are in demand.

#4. Coaching and Counselling

While these are two very different things, I’m putting them together as they both are methods people value throughout their life, and especially in hard or uncertain times.

Coaches you are needed more than ever – whether you’re a business coach, life coach, relationship coach, sports performance coach, or anxiety coach.

Counsellors are critical for our mental health and even more so right now when people are dealing with panic, anxiety, fear, depression, grief, and shock.

#5. Financial Advisory

With stock markets crumbling and livelihoods being shattered, people need to turn to advisors and experts to help them manage their loss, look for opportunities and regain perspective.

Will your stock portfolio survive, should you invest in stocks at rock bottom prices, will your property price go down or hold steady?

While you can do your own investigations, and educate yourself as much as possible, turning to trusted financial advisors is key.

How to Make Opportunities Out of Despair

Depending on the work you do or business you have, you may have found that in the space of two weeks things are rocking for you, or you’re revenue has completely dried up.

If you think about remote working, right now tools and services like Zoom (remote video conferencing), Loom (online screen sharing) Slack and MS Teams (virtual team comms and project management) are thriving.

They’re making it possible to help the millions of people forced to work from home to stay calm and carry on.

With conferences and events being cancelled every second, Live Streaming Services to replace the physical event are now in demand.

Virtual assistants, marketing consultants and change management specialists will be, or should be capitalising this unique situation to create offers and solutions to help people get results now.

If you’re in the tourism, entertainment or event industry you’re likely feeling crushed.

I totally get it….my AirBnB cancellations on my city apartment are coming in thick and fast and I’m considering my options.

My fave airline in the world, Air New Zealand, like many other travel companies, are laying off staff, reducing flight capacity by 80% and seeing their stocks (which I invested in recently) plummet.

Yet, I see fast thinking business owners coming up with solutions like:

  • prepaying for dinner tables, accommodation or flights to redeem in the future at discounted prices
  • offering up accommodation to people who want to self-isolate but are stuck in the country
  • changing AirBnB accommodation to house government officials and healthcare workers
  • cafes and restaurants switching to takeaways or delivery to those self-isolating
  • virtual cooking parties by chefs and nutritionists to ensure you make use of your supplies at home and preparing lots of meals to freeze to make life easier – and make the process fun
  • running virtual concerts online that you can be part of in your own home
  • live virtual dance parties daily to simply have fun and stay connected

Choosing the Right Right Revenue Streams for Extra Income

Ok, so what can you learn from these examples I’ve shared and you likely have seen for yourself?The Freedom Plan Book

I’d like to share an excerpt from my bestselling book The Freedom Plan, Chapter 6 Choosing the Right Revenue Streams for Financial Freedom.

Note: I’ve updated parts of it to be super relevant to the current situation we’re all facing.

It seems most pertinent to help you right now in this time of crisis and extreme uncertainty as it’s focused on how to get paid to be you, starting right now.

For simplicity’s sake, I like to break revenue streams down into two methods. 

  1. Selling yourself, your services or products. 
  2. Selling other people’s stuff. 

You need to decide which of those suits you best right now and is most possible, or you can combine them both. 

While right now you might need immediate income, the end goal is not to be self-employed, it’s to run a business. 

I make this differentiation, as most people start their business trading time for money, and years after, are often stuck still doing that. 

Within twelve to twenty-four months, you ultimately want to choose one that is not tied to you, your energy or your activity. 

Method #1 is Selling Yourself 

I’m not talking about anything dodgy here!

This is where you sell your knowledge and skills. It is one of the most natural ways to build a business that you love. 

You start by packaging your sweetspot – what you’re good at, what you enjoy doing, what is meaningful to you and what people will pay you for, then marketing and selling it. 

You can do this via social media, blogging, live videos, media opportunities, podcasts, interviews, engaging your email list or advertising.

Do whatever it takes to get the word out with free content and education people value, that includes a call to action to take up your offer or services. 

Nine Ways to Monetise Yourself

Here are examples of revenue streams I have that you can consider. Some take longer to create and produce obviously, as well as know-how and tech knowledge.

But others you’re able to produce very quickly, and then work on the others by learning the skills or hiring someone who is already great at it to help you:

#1. Online courses

You have something to teach, you have gifts unique to you, you have knowledge that is valuable to others (even if you really don’t think what you do or know is that special – it is).

Right now you can presell then run a LIVE course to help people. How?

I teach the four-step method in my Launch Your Damn Course Acceleratorbut in short:

  1. Know who you want to serve, who needs your help most and has a problem that you can solve
  2. Whip up a simple landing page on your website, via an optin form on your email provider or
  3. Using Podia (my fave course platform), that focuses on the problem and how you can solve it
  4. Hire someone on Fiverr.com or Upwork.com to do the tech, design or copywriting side if you need to – don’t get stuck doing stuff you hate.
  5. Focus the copywriting on that page on how you will help them solve it, a basic structure of what you’ll teach, and the results that you will help them get.
  6. Ask them to prepay upfront – so you know you’re offer is one that they actually want
  7. Then deliver them MASSIVE amounts of value as you teach it live, or record each module/ lesson weekly over the space of the next 7 | 10 | 30 | 60 | 90 days – proven to be most useful for learning.

#2. Digital products 

Love writing, short on time and think you can whip up a digital product like an eBook, short video, audio, or workbook that your ideal customer will value?

Great, snap to it. Same principles as for an online course apply. You can again sell it on Podia. They let you sell courses, digital products and memberships in one place. Boom!

You can make your ebook 5 pages or 100 – doesn’t matter so long as it’s damn useful and teaches someone even just ONE thing that helps them a lot.

You can make your video training the same, short and powerful at 5 minutes, or up to 20 minutes with more info and examples, methods or concepts.

Already produced a webinar, epic resource, blog post or video? Great -now repurpose it into a digital product and sell it pronto. Then market it!

#3. Books 

I’m talking about writing a bestselling (or just bloody great) book that will set you up as a leading learner, thought leader or authority.

So yes it might take longer than a few days to produce, but as you’re writing it, you can turn part of your content into #2 above right?

Create and produce as you go.

I’ve seen excellent books written in 30 days, self-published to Amazon and beyond, and turned into six-figure revenue streams, with more books being added.

Anything is possible.

Plus well-written books establish your credibility, thought leadership and authority. They open peoples’ hearts and minds, and open doors for you.

From here you can create courses, digital products, and do some of the following too:

#4. Coaching/ consulting* 

This one is self-explanatory and the quickest and easiest path to some extra income, and making an impact in people’s lives.

Back yourself, and apply yourself to help people in need through coaching, mentoring, advising or consulting.

Look for the most demanding problem people are experiencing right now, do an asset audit of yourself – knowledge, skills, experience, resources, networks – and create an offer you can stand behind.

Set up packages of 3-10 sessions so you work with people over a period of time and make a difference – you don’t want to do one-off sessions here.

Attract your ideal clients and help them over the long run, as well as providing you with consistent monthly income.

#5. Group coaching/ training* 

What’s better than helping one person or business at a time? Helping lots.

Group coaching, mentoring or training allows you to work with a one-to-many model and scale your time and energy.

You can easily shift to this after one-to-one as you start to understand your customers needs and challenges and realise while they are unique people, their problems aren’t.

Connect people together, answer their questions and solve their collective challenges and see how much progress and momentum they can all have while supporting and learning from you and each other.

#6. Workshops/ events* – online and offline

I love designing and running events.

You can create an event for a half-day, full-day, weekend or even extend to a retreat over a week or more.

At these events or workshops, share and show more in-depth information and methods, teach more and help people transform and get great results.

  • If you’re a web designer run an in-person or online workshop to Launch a website in a weekend.
  • If you’re a developer teach people to Learn to create an app in 24 hours.
  • If you’re a guitar teacher, host an online event to Learn how to play a beginner song in 3 hours.

#7. Services* 

I’m talking done for your services like web design, SEO, transcription, graphic design, copywriting etc.

If you have these particular niche skills, create these services and get them out there – hustle, partner, advertise, reach out – whatever it takes to get in front of people who need what you have to offer.

#8. Speaking* 

Ok so right now most events and conferences are being cancelled, but this is temporary. And many are shifting to live streaming events online.

If you have speaking prowess or are currently honing your skills, it’s never too early to start pitching yourself to speak and get paid or to speak and make an offer from the stage for your product, course etc.

Start with being on a virtual summit and share your knowledge in an interview, and offer a freebie as your call to action to build your email list and make offers from then on as you build trust and rapport.

#9. Memberships

Right now people are craving connection. Memberships and clubs give people a chance to connect, to learn and to make friendships, find business besties and swap skills and experiences.

People come for the education but stay for the community.

I have clients and students who have memberships who are getting flooded with new clients right now, so are you in the right industry, with the ability to pull together a value-added membership offering?

I value my Launch Club members as much as they value me, as well as the communities I create through my live course experiences with group coaching and virtual coworking sessions.

In these memberships, you get clear on what results you want members to get, then reverse engineer what you need to do, like:

  • Teach what you know so they can learn and apply their new skills
  • Bring on experts to teach what you don’t know but would be valuable
  • Offer virtual coaching and co-working sessions each week or month
  • Create and share resources, templates and workbooks to add to what you teach
  • Do Live Q&As
  • Create a member directory or matching/ accountability option

Keep it simple yet highly valuable, charge an appropriate monthly price for this value, and start enrolling new members, and receiving recurring monthly income.

I’ve seen memberships at $10 a month like Find What Feels Good with Adriene Mishler who teaches yoga, to several hundred dollars a month for elite level business coaching.

*Typically these activities will see you trading time for money but do allow you to get immediate income. 

I’m the perfect example of all of the above. I’ve built up to nine revenues in my own business over the years, and as a result now, I don’t feel exposed because I am not reliant on just one of them.

Thanks to my courses, books and memberships, affiliates and more I’m in a good place, and there are millions of other people doing the same.

With that in mind…

Method #2 is Selling Other People’s Stuff 

Many people are not fond of being in the limelight or building a business around them and some aren’t actually suited for it.

(Note: In Chapter 4 of my Freedom Plan book I speak to several free and paid assessments and profiling tools I love to help you understand who you are and what your superpowers are.)

In large part, your values and desires will reveal this to you. 

The great news is there are plenty of ways to build profitable businesses that don’t need you to be at the forefront, doing all the work. 

That’s because there are plenty of other people and companies out there with great products and services that you can promote, distribute and resell to build a lucrative freedom business. 

In fact, this can be a highly profitable model, with a very low setup cost because most of the work is being done for you in terms of the actual product and their business systems and support.

You’ll end up with residual or passive revenue streams that often help you put some or all of your business on autopilot, but it will take more time than some of the above options.

#10. Become a distributor

You can instantly join a consumer distribution network (also known as network marketing) of existing products you like.

Here you act more as a franchisor and coach and train teams to work with you to grow their own independent business.

This is a great example of a leveraged business where the more people you help set up initially to grow, the more you will earn passively over time.

I’ve added this into my revenue stream this year and am helping people to set up their business and earn $10K a month in the next 6-12 months.

It falls perfectly into my business development skills, coaching, and training, plus it helps that I love their products, use them everyday, and have gotten great results from them.

Interested? Let’s have a chat.

#11. Become an affiliate for both physical and digital products or services

It’s likely you already recommend apps, tools, software, courses or products you love to your friends, peers, and customers.

So what about earning a living from doing that?

Find out if they have an affiliate program, join it and earn commissions each time someone signs up.

This can be really lucrative over time, if you believe in your product, do great in-depth and helpful reviews or video tutorials and have an audience or platform to share this with.

The best thing is you receive recurring revenue each month, for as long as those affiliate links remain live.

Handy Examples:

My Review of Podia – The Best Course Platform to Create and Sell Courses – I switched all my courses over to Podia late last year, love their platform and recommend it to my students.

This video overview and blog post I did helps people find Podia and try it for myself and earns me commissions to cover the monthly cost of using it myself and some.

Thrive Architect – Your Must-Have Website Tool Builder – same with this video review I did when first getting started using this amazing WordPress plugin.

Despite not fully knowing all the functions of it, I was so damn excited to finally be able to produce a professional website home page, sales pages and landing pages with Thrive Architect I couldn’t wait to show people its features.

When people find it through my blog or YouTube and find it valuable, they sign using my link and I earn revenue. Just wait until I use and review Thrive Themes too – it’s just come out and looks epic.

I digress…bit excited over here.

#12. Set up and run an eCommerce site to sell physical products

Again this isn’t an instant income earner and takes time and investment upfront, but you can sell from your Facebook page, Shopify, Amazon, and Etsy to name a few.

That said I ran a live course called Earn $3K in 3 Months in 2018 to test this, and did in fact, with no prior experience, manage to source a product from china, sell it on Amazon and Shopify and make $3K in revenue (not profit to be clear) in 90 days.

My students did pretty damn well too!

Yes, you will need to educate yourself and learn skills as you go, as well as reinvest your profits initially, but as it grows, you’ll continue to receive a recurring income from it and then the skies the limit.

Helpful Hint: Consider selling products in the industries I shared above that tend to thrive no matter what (although no industry is bullet-proof).

Final Thoughts and Helpful Resources

I appreciate there’s a lot to take in here, and it may feel overwhelming or seem daunting.

I suggest you start with what you have, look at what’s worked for you in the past, is currently working and what you’d like to do – and go back to revisit this post to look at opportunities that stand out.

Also keep an eye on what is trending right now, that you may just be able to offer help with, and is a potential opportunity you can capitalise on during these uncertain times.

For further reading, I found these three articles to be very helpful:

And finally, below is my free eBook that will help you further figure out your sweetspot and what you can do right now, to get paid to be you!

Stay strong. Stay open-minded. Be adaptable. Be resilient.

Natalie xo



​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 57: How to Launch Your Podcast and Why

Have you ever thought about starting your own podcast?

I’ve been having a love affair with podcasts ever since I launched mine back in 2012.

As you may well know I LOVE podcasting and I am a huge fan of listening to podcasts too.

Whenever I listen to other podcasts, it inspires me with ideas of how I do and don’t want to do mine.

The art of podcasting has taught me so much and as a medium it’s a fantastic business tool too.

Not other medium allows you to speak directly into the ears of one person at a time and get their undivided attention.

Even if you’re out running while listening, it’s still that one person’s voice (or two if it’s an interview of joint podcast) speaking directly to you, into your ears.

With that in mind I wanted to bring on a guest to the Untapped Podcast who got into podcasting in the last few years, and has started not one podcast, but two!

Sarah Mikutel is a globetrotting podcast consultant and founder of the online course Podcast Launch Academy.

Her podcasts Podcasting Step by Step and the Postcard Academy, have been named best podcast about podcasting and best travel podcast, respectively!

Born and raised in the U.S., Sarah’s spent nearly a decade living the expat life in Europe and believes that true independence means the freedom to choose where, when, and how you spend your time and attention.

She loves working with fellow citizens of the world who want to use the power of podcasting to connect to their global community and build a brand and business that supports a freedom-based life.

In this episode, Sarah shares:

  • How to start and run a podcast while traveling the world
  • How Sarah started podcasting and the key lessons she learned
  • When it comes to decisions, are you a maximizer or a satisficer?
  • Her top tips to start and grow a podcast from scratch
  • Common podcasting mistakes to avoid when you’re starting your podcast

Podcast Resources


​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Eps 56: My Mission for 2020 Revealed

What’s your mission in life? Are you willing to share it? Are you willing to also sacrifice everything to make it happen?

Well, I’m truly excited because I finally have my mission for 2020 and beyond.

In this episode, I share it with you as well as why it’s so important to have a purpose or a mission to guide you in everything you do.

Click play below to listen or read on for the full episode in blog format!

It seems really appropriate for me to drop in a solo episode because I’ve been doing a lot of work, thinking, reflecting and pontificating and really wanting to get to the heart of my new mission.

If you’ve known me for many years, you might remember my mission for the Suitcase Entrepreneur, in my book and in my Painted Picture.

It was to help a million entrepreneurs create freedom in business and adventure in life.

If you’ve read my Suitcase Entrepreneur book, that’s the tagline.

Now I never figured that I would individually be able to impact a million people but I knew at the time there was definitely a way to be able to create a ripple effect even if it started with a hundred, a thousand or more.

And at the time, I was like, “Well, hang on a minute, how have I set to come to this number of a million and is it possible?”

I thought it really was because I had:

  • 40,000+ downloads of my podcast per month
  • Thousands of people watch my videos on YouTube
  • 27,000 fabulous folks on my email list
  • Really great traffic to my blog
  • My Suitcase Entrepreneur book out and people were sharing my work.

So that’s how I got to that amount.

It still seemed big and scary and ridiculous, but at the same time, it really drove me to really show up and help people do that through everything I did.

My products, my courses, my workshops, my retreats were all about making that mission a reality.

Now, since 2017 and coming back to New Zealand, settling in a little bit and creating everything under my own personal name and brand, I haven’t had a clear mission for quite a few years.

I wouldn’t say it’s been bothering me, because I’ve been on this journey to understand who I want to serve, how I want to show up and who I want to impact.

But the time is nigh to have a mission to take me forth into this new decade.

I have been working through a great book called “Essentialism” by Greg McKeown

He talks about essentialists understanding exactly what their priorities are and being super clear about that, to the point that they cut out everything else that is not serving them.

And so when it came to setting this mission, the minute I did, I was able to make so many little decisions that have been pending in my mind.

Suddenly, I was able to say, I don’t need to do X because it doesn’t serve my mission, but I can definitely do Y because that does.

It put everything into crystal clear vision for me of what was important and what was totally not.

How I came to develop my new Mission

Last week I read Essentialism in two days flat. Greg’s message about when you get really clear on your purpose, on your why, it puts everything else into place and you cut out all the extra crap – really hit home.

You start to say no to things and you only say yes to the things that are going to serve the purpose that you are working towards.

Non-essentialists say yes to everything, think they can do everything, have too many things going on at once and are easily distracted.

As I read that it definitely reminded me of points of my life last year when I was saying yes to everything, testing everything out, including a job, contract, my business and triathlon training! 

All sorts of stuff and just running myself ragged in the process learning so much about what mattered to me and what didn’t.

It was a great learning experience but imagine going through life like that all the time. And people do.

You might even be reading this and going, “Oh my God Nat that’s me!”

The one thing in the book that he said, that I was like, “Oh no! I do this.” is:

I will work right up into the last minute of a meeting, a podcast interview or even a personal meet-up in town, thinking that if I squeeze one extra minute out it’s going to be that much better for me versus stopping, preparing, getting there early, being all great and on time.

So I’ve been making more of an effort on that before I even was reading this book, but the minute I read that I was like, “Yeah, that is such a stupid thing to be doing.”

It’s stressful. The extra few minutes you are squeezing in to get that thing done is completely not necessary and you can pick it up later.

And also it makes you look frazzled, less prepared, less professional and frankly, you feel that way.

So that was one of the big moments for me.

I asked myself, why am I always trying to squeeze all these things in versus understanding and knowing the exact things I want to be working on.

The other thing that helped me to define my mission was watching a training session from Hilary Rushford.

She was talking about getting your brand and mission aligned.

What I really liked is that she doesn’t have all the answers. She’s been in business for as many years as me.

She’s really successful. But I love that she’s so honest about what they don’t do well in her business and what they haven’t yet figured out, and even what they’ve recently done.

It’s really refreshing to hear because it shows you that nobody has their stuff together that much.

And she was talking about how, she could get a sponsor for her podcast and she could do this other thing and she could launch something but is it aligned to her mission of helping people do what she wants to help them do, which is around more of this elegant excellence and understanding their personal style.

I really just like how she was pointing out if I was to take that on, that might get me more immediate money but is it actually destroying my chances in the long term of building this up organically, of promoting my own products, of doing these other things?

I also liked that in Essentialism, and also in what Hilary is saying, is that every single time you say yes to something or you choose to make a decision around something that doesn’t serve your purpose perfectly for short term profits or gain, you are actually making a trade off for your long term benefit.

Every single time you accept something, you’re making a trade off.

And if you want to stay true to your mission, to your purpose, to your why, you will have to make these trade offs.

It sometimes will seem like you’re giving up the best opportunity in the world, but if it doesn’t serve the mission of the purpose that you’re on, then you 100 percent need to make that choice and make the right one.

So as I’m watching her training session, while cycling on my indoor bike trainer, I got a fit of inspiration and my mission came to me so fast, I leaned over to the whiteboard right next to me and started writing it down.

I was literally so excited as I was listening to Hillary. She was clarifying a few things for herself. And I’m on this bike and I’m like, “Woo hoo! Inspiration right now.”

I had kind of come up with this mission a few months ago after my quarter Ironman and I was talking through with Josh, that I really wanted to have a tangible reason and outcome for the people that I was serving. 

In this moment though, it just came straight back out of me and onto the whiteboard.

And here it is. I know you’ve been waiting all this time to hear it. I’m sure you are hopefully still with me.

So the mission for Natalie Sisson for 2020 and beyond is:

My Mission: To help 1000 women make $10,000 a month and contribute at least 1% of that to a cause that is dear to their heart.

Preferably a cause that furthers the empowerment of young girls and women. So there it is.

So why is this exciting to me and big to me and what may surprise you about it?

Well, first off, I am targeting women and I have never outright publicly announced that I want to help just women.

Currently women make up around 85% of my client and customer base – awesome women who have come to my retreats, my workshops, who buy my products, come on my courses, etc.

And don’t get me wrong, I love men. They’re awesome. And I have quite a few customers and people that I’ve helped over the years.

But I know that by helping young girls and women in communities, especially developing communities, those women and girls are able to help the entire community grow.

In fact World Vision states:

Empowering women is essential to the health and social development of families, communities and countries. When women are living safe, fulfilled and productive lives, they can reach their full potential. contributing their skills to the workforce and can raise happier and healthier children. They are also able to help fuel sustainable economies and benefit societies and humanity at large.

And I do see this in the Western world as well, where is if you empower one woman to lead, she will lead an entire community, an entire team or an entire business to success. 

If I can help one woman to do that, then the ripple effect is far greater than anything else I could have imagined.

So I want to help women specifically because I also believe they are really awesome at being coachable.

And when they’re given the right advice and the right tools and frameworks to help them, they just grow like crazy.

They are malleable, open minded, nurturing, empowering and they also share what they are learning and doing with others. So as I said that ripple effect is really important.

Why one thousand women?

Well, a thousand feels pretty full on right now for me to help make ten thousand a month. But I want to start with 10.

I want to start with 10 awesome women who put their hand up and say, “Natalie, I want to work with you.”

If you want to be part of mine and one of the first 10 people I want to help then apply here

I’m going to work with you in an intensive mastermind kind of style.

I haven’t worked out all the details, but it’s coming to me like crazy of how I’m going to methodically help you where you’re at right now in your work or business to be able to earn $10,000 in income from multiple revenue streams and I’m leading this over the space of 12 months.

So by the end of 12 months, you’d be hitting that $10k a month mark and it may come well before that and it may take longer. Really depends on where you’re at.

Apply here to find out more and have a chat!

The point is, is that I want to get at least these 10 women to earning $10K a month and if I can help them get to $10K a month, it’s no doubt that they will be able to share that with other women.

And if each of them helps another ten woman, then we’re at a hundred. Right?

And over time, I would love that to expand to that to helping 100 women and then through to a thousand.

But again, I’m not feeling that I have to be the one doing that individually. I feel if I can empower the first ten, it’s going to create that amazing ripple effect of women helping women.

Why $10,000 a month in income?

It’s a pretty big number, especially when you’re in your first formative years of business.

It took me a long time to get to $10K in mine. $10K is in my mind still a lot of money. You could do a lot with $10K.

It works out obviously $120,000 a year and all the research shows anything over and above $75,000 doesn’t make you happier.

In an Inc article The Exact Amount of Money it Takes to Make a Person Happy Just Got an Update, Andrew T. Jebb, a doctoral student at Purdue University writes:

“We found the ideal income point is $95,000 for life evaluation and $60,000 to $75,000 for emotional well-being… this amount is for individuals and would likely be higher for families.” 

But I really like that $120,000 provides a pretty decent buffer.

  • If you have a mortgage, it allows you to pay that mortgage.
  • If you have kids and a family, it allows you to provide for them.
  • It allows you to invest in your business;
  • And for some people it’s a big stretch goal and it would be amazing to have that income coming in every month. 

Obviously, that’s not profit, but in an online business in particular, you can get profit levels of 60, 70, 80 percent.

So depending on how the revenue is made up of that income, there’s some lots of room there for savings, investment and growing your financial freedom.

So that’s why I chose $10K because it’s gnarly enough for some people. It’s a bit of a stretch for some.

For others, it probably seems very unrealistic.

It’s a big goal and consistently hitting that is the key.

And more importantly, consistently hitting that with residual revenue streams that are leveraged so you don’t actually have to trade time for money.

I’m not just talking about business revenue here.

I’m talking about revenue from property, from affiliates, from sponsorship, from speaking, from books, from coaching, consulting, teaching, from services, less so, but initially and also from leveraged income – so selling other people’s products and services.

That’s basically what I’m thinking of is how can I help people monetize themselves, get paid to be them, earn multiple revenue streams that sit really well with them, that are aligned with their business and their philosophy and do it consistently month after month.

And then the final part is really important to me because I currently tithe or give.

It’s another way of putting or contribute around 5 to 10 percent of my income each month to causes that I really like. 

I do this through my Freedom Fund, which is set up with the Gift Trust which is a registered financial company that distribute my money in the Freedom Fund.

I put my money each month into the Freedom Fund and then I have hand-selected charities that mean a lot to me that help the causes that are important to me and that money I can gift at any point to them like in a lump sum.

And what I’d love to do is have each of these women who work with me to achieve this and work on their own income generation to at least contribute 1 percent of their earnings per month to either my Freedom Fund, which then we get to distribute as a collective and say, hey, I’d love to go here or there, or they can choose to do it themselves through Kiva or directly to the charities that they love.

But wouldn’t it be freaking amazing if these 10 women initially earn $10K a month and if we get to a thousand women earning $10K a month, that is $10 million collectively per month.

And if just 1 percent of that is going to charity, that’s one hundred thousand dollars a month.

So while this dream and this hope and this vision may be three, five, even ten years away to help the thousand women, who knows?

It could be way sooner, especially when I put my mind to stuff. But I love just starting even with these 10 women, because collectively you’d be earning a $100K a month.

And that means that a thousand or up to ten thousand dollars is going to go to these incredible charities who are empowering young girls, woman sustainability, whatever is dear to your heart to actually benefit as well.

And it just feels really great to give to know that you are contributing to others and giving them a hand up, especially when you needed a hand up, probably when you started out.

Somebody might have given you some money, loaned you some funds, given you a bit of a kickstarts so you could start your business or your side hustle your freelance career.

I think it’s always great to be able to give and pass that on.

So that is the mission. To help one thousand women earn ten thousand dollars a month and give one percent of those earnings to causes that are dear to their heart.

I’m super excited about this. I would love to know what you think about it and leave a comment with your mission if you have one.

Podcast Resources

Eps 55: A Refreshing Road To a $1 Million Blog Dream

How often do you think about taking your blog to a million dollars?

And what does the road to $83K a month blog actually look like?

If you are a fellow blogger, or if you’re into launching your own blog, this will be a perfect episode for you.

Pete McPherson is a full-time blogger and podcaster at Do You Even Blog, a resource for income-seeking bloggers and online entrepreneurs.

He spends his days interviewing the world’s top creators & entrepreneurs, including names like Neil Patel, Matt Mullenweg, John Lee Dumas, Nick Loper, Michelle Schroeder, and many more.

Pete is also the CEO of Online Impact, a private membership community for online businesses.

Not only does he write killer blog posts and create a ton of great resources for bloggers starting out and more advanced bloggers, he’s also very open about what it takes to build a successful blog.

We had a really honest and entertaining conversation about setting big ass goals and then making them happen and Pete is not shy in opening up about his business – the good the bad and the ugly.

We also got real about things we’ve both done on our blogging journeys and the hard lessons learned. I think you’re going to enjoy this podcast.

In this episode, Pete shares:

  • Why you should never settle until you find the thing you do love to do
  • How it’s possible to build a blog in a saturated niche
  • The road to $83K a month business and how Pete is working towards it
  • How one disastrous launch day in 2019 taught Pete the best lesson in business he’s ever learned.

Podcast Resources

Eps 54: How to Get Paid to Be A Successful Speaker

Would you love to get paid to be a successful speaker?

Are you already speaking, but not charging or have no idea what to charge?

Is speaking a career you’re pondering but want to know how successful you could be?

Enter my friend Grant Baldwin to answer all your burning questions!

Grant Baldwin is the founder of The Speaker Lab, a training company that helps public speakers learn how to find and book speaking gigs.

He is probably the most knowledgeable and qualified person I know to teach all about getting paid to be a successful speaker.

As a keynote speaker, Grant has delivered nearly one thousand presentations to over 500,000 people in 47 states and has keynoted events for audiences as large as 13,000!

I mean holy heck, that’s some work ethic right there. Oh and he’s a GREAT speaker too.

Through his popular podcast The Speaker Lab and flagship coaching program Booked and Paid to Speak he has coached and worked with thousands of speakers.

Grant has also been featured in national media including Forbes, Inc., Entrepreneur, and Huffington Post.

He now lives near Nashville, Tennessee, with his wife, Sheila, and their three daughters and I love how he balances out a very successful business with living a great lifestyle.

In this episode, Grant reveals:

  • How Grant has built his business around his core offering of The Speaker Lab
  • The different offers he makes in his funnel for consistent revenue
  • Questions to ask yourself when you want to start a speaking career
  • Grant’s advice for finding paid speaking gigs
  • The difference between keynotes versus speaking at a workshop
  • How much to charge for speaking and what you can expect as you progress
  • Is it a bad thing to speak for free?

Podcast Resources