Launch Your Damn Course
Learn how to package your knowledge and expertise into an online course...even if you don't have a list, audience or a clear idea of what you can teach.
If you want to make a real impact and profit with your own online course then it's time to launch it!
Launching your online course is one of the most challenging yet rewarding endeavours you can do.
Done right, it can be an enduring source of joy for you and your students, a lucrative revenue stream and a vehicle for making real change and impact in the lives of others.
Equally, it can be a total time suck, an expensive endeavour and a rollercoaster journey of emotions like doubt, fear, imposter syndrome, elation, excitement, overwhelm, back to fear and then elation at success or a sense of failure.
I don’t say this to put you off, just to give you the real picture.
There are too many folks selling ‘formulas’ and ‘Cookie-cutter’ options out there, that have done a disservice to the thousands of creators and educators who genuinely create great courses that get results.
The good news is, there’s also a never-ending sea of people, just like you and me, who are lifelong-learners that want to continually upskill so they can thrive in the future of work.
They want to learn from YOU. They want to know what you already know and are ready to teach, and they're more than happy to pay you for your skills and experience.
And it’s only going to become more relevant as Research and Markets forecasts show online learning will grow to $325 Billion by 2025.
That is triple the growth since 2015!
What's more the online course market, according to Podia, is worth $46 Billion and growing my friend.
And you deserve a piece of that!
Launch Your Damn Course 60 Day Accelerator
This Accelerator is all about helping you to take action, so that at the end of the 60 days you will have researched, validated, designed and pre-sold your damn course!
Yes you heard me right! Rather than spend time and money creating an entire course before you know if people are even willing to buy it, you will work the smart way by reverse engineering this process and getting paid upfront to create and deliver your course.
There's no point in you wasting precious hours creating all that content if you haven't validated who will buy your course. That's why I teach you a method that puts profit in your pocket first!
And I TRULY believe that EVERYONE has something of value to teach others, and that a course is one of the best ways to reach more people than you ever thought possible and make an impact - plus a healthy dose of revenue!
Enrol now for my January 27, 2020 cohort.
Why haven't you launched your damn course yet?
Let me tell you the reasons, because I've heard them all, starting with your inner voice talking to you right now saying:
- But who am I to launch a course, I'm no expert?
- I don't know enough about anything in particular to even create a course
- Why would someone pay me to teach them what I know?
- My experience isn't unique and besides there are heaps of others doing this, right?
Or you're telling yourself stories that don't serve you (and by the way, everyone thinks these things, including me when I started out):
- I just can't handle the tech stuff, it's so overwhelming to me
- I am no good at selling and it freaks me out
- I don't even know what platform to use or how to handle payments
- How could I market this when I don't even have a big list?
- I have no idea on what to charge - I mean how do I put a value on this?
- I have so many ideas for courses, I don't know which one to choose!
- I don't like being on camera, or putting myself out there
- I don't know where to start and how to create online content
- I'm not sure of the correct format.... is it a course or a 10 point video, or a once off masterclass?
And don't even start with the:
- I'd love to do this but I really don't have the time. Launches take forever, right?
- I know that I'll need to spend money and I really can't afford much
- I feel unqualified to teach people what I know
That's why this isn't just a course,
it's an ACCELERATOR
I highly recommend Natalie's Accelerator. I learned SO much, and was challenged to step into processes that I've otherwise chosen to avoid until now, such as really nailing my ideal Avatar, finding my sweet spot, and learning to build my mailing list.
I've really enjoyed the weekly coaching sessions and co-working sessions, that create "no excuses" for getting your stuff done! Natalie is wonderfully supportive and accessible with any questions I had, and is a joy to work with, as she's so personable, relatable and patient with those of us that are a bit behind the times when it comes to technology!
This is not just a course about HOW to do it. I actually launched and made sales! Thank you Natalie for creating a fabulous online course, and delivering it in such a user friendly manner. You set the bar high!
Melissa Deally, Registered Health Coach
When I wanted to learn how to create an online course, I immediately went to Natalie because I knew she would deliver over the top value.
The Accelerator that she has created is unlike anything out there in the marketplace. Natalie generously shares her diverse and deep knowledge in digestible pieces and easy to understand layman’s language.
Along with a blend of coaching and co-working calls, follow up accountability and an authentic, approachable style - our group of like-minded entrepreneurs rocked it. My first online course is launched and selling!
Cathy Goddard, Lighthouse Mentor Network
I know where you are, I know how you're feeling and I know all the reasons you think you can't launch a profitable online course.
I've been there my friend and I can tell you it's damn scary, and it's real, and you will need to get out of your comfort zone.
But on the other side of fear is joy, elation, delighted students, incredible feedback, excitement, energy and financial freedom!
Launching your damn course will be the best personal growth experience of your life, let alone for your bottom line!
This Accelerator gets results because
I designed it that way.
From my 9 years experience in launching products, courses, books, workshops and retreats, as well as extensive research around learning design and behaviour, you need:
- Constraints (on your time and with deadlines)
- Commitment from both sides - for example blocking in calendar time to do the work
- Accountability - someone checking in on you and your progress to hold you to your word
- Accountability buddies or groups - like-minded people who get and know where you’re at
- Strategic and personalized guidance from a leading learner (ahead of you) or an expert
- A learning environment that encourages curiosity and a safe space to ask your questions.
Most courses simply let you self direct your own learning and expect you to schedule in time to implement and learn on your own. Mine contains all those elements above to make sure you learn and implement and get results!
Here’s What You Can Expect In My Unique Accelerator
This is a LIVE 60 Day Accelerator starting January 27th, designed to get you to take massive action so that by day 60 you will have already pre-sold at least one spot on your course before you've even created it - and no doubt have paid back what you invested in this course!
You will be doing this alongside your fellow friends who are part of this Accelerator and just as committed as you are to making this happen.
#1. Online Micro Learning
We work best with short, sharp bite-sized learning where we can take immediate action. The course modules in this are designed to be engaging, effective and quick to implement. You'll be able to login at anytime and learn at your own pace as the modules are released. These will be available as video, audio and transcripts and come with templates or resources where needed.
#2. Online Group Coaching
Every two weeks we will come together for an intimate live group coaching session on Zoom, where we will check in with each other and you will share your wins and challenges, before deep diving into having me coach you on whatever you need to move forward and launch!
#3. Online LIVE CoWorking
Learning needs action to be effective, so every second week (alternating with group coaching) we will come together for a quick checkin and some coaching, before doing up to two live Pomodoro 25 minute sessions. Think of this as dedicated, locked in, focused time to do the actual work you need, along with your co-working buddies.
#4. Accountability and Support
You will be cheered, supported and held accountable on this 60 day journey by me and your fellow friends in the Accelerator. We do this in our own private Facebook group, where you can share wins and challenges, ask questions, post updates and receive awesome support, answers, motivation and help 24/7.
What’s in the Launch Your Damn Course Accelerator?
There are four foundational learning modules, complemented by the weekly live coaching or coworking calls and the accountability group available 24/7.
Module 1: Validate your course idea and ideal customer.
Week 1 + 2
Before you go dreaming up a course you need to understand how to leverage your sweetspot! The intersection between your skills, knowledge and experience that people will actually pay you for. Then we can go about understanding who needs what you have to offer, who your ideal customer is and get inside their heads to understand exactly how you can help them and what value they will place on your course. This is the key stage that so many course creators miss. Not you though!
Module 2: Build your email list and early buzz.
Week 3+ 4
Now that you know what you're going to offer and to who, it's time to get in front of them so they get to know, like, and trust you. It's important to do this early on, even before you know exactly what your course will entail and when you will launch it.
Without an audience and a group of people who are already interested in what you have to offer, your launch will be a flop and you'll only hear crickets when you open up to presell. This module will show you all the ways in which you can reach and enroll your ideal customer. Then it's up to you do to the work and make it happen!
Module 3: Launch, market and pre-sell your course!
Week 5 + 6
This is it. The moment you've been working towards. This is the stage where you put the pedal to the metal and make sh#t happen. By following the course checklist lessons and using your bonus checklist, you will make sure you feel ready and confident to market and presell your course, not frazzled and overwhelmed (although you can be sure there will definitely be moments when you feel that way - it's natural).
Module 4: Create and deliver your course LIVE
Week 7 + 8.
Once you start seeing course sales coming in and students enrolling you will no doubt freak out that you haven't actually created your course yet! But don't worry it's all part of the plan. Presell your course first THEN deliver and knock their socks off. This is the part you will do live and I will make sure you that you have a plan of attack of exactly how to deliver your course easily and effectively on your pilot run.
You'll also get these awesome Bonuses!
I'm a firm believer that the right resources at the right time are KEY to support your learning and action taking. So when you enroll in my Accelerator you'll also receive these three bonuses:
Weekly Accountability Email
Each week you will receive an email from me with three important questions, that you can then reply to on the same day.
These questions have been proven to hold you accountable and keep you on track to launch your damn course.
I will personally reply with any advice or answers to get you unstuck and forging ahead so you can hit your launch goals.
Don't worry. I've got your back!
Course Promotion Checklist
Having an audience to presell your online course to is usually the biggest roadblock if you don't have a big email list or following.
To make sure you get your first course sale(s), you'll get access to my 10 Step checklist to help you make sure you promote in all the right places, in a way that feels authentic to you and non-spammy or salesy.
It even contains short examples of copy you can 'steal' to use to promote your course.
Email Promotion Templates
If you don't know what the heck to write to get your audience or community interested in what you have to offer, then 'steal' my email templates!
You can build buzz and pique your audience's interest by using the 5 email templates I'll provide you with and customising them to fit your voice and style
Use them in the lead up to your online launch and avoid the overwhelm or complete mind blanks that can happen when it comes to promoting.
About Your Teacher, Natalie...
Hi. I'm Natalie Sisson, an Online Business Strategist, Author, Speaker, Podcaster, Teacher and lover of handstands.
For the last 9 years I've been designing, creating and selling over 30 online courses to the tune of $600,000 in revenue with 80% profit margins!
From mini launches through to the full shebang, I've done it all and along the way learned all the things you really need to do to rock a launch as well as some awesome screwups and failures that have provided me with the best education around how to launch right!
My courses are designed to get you results while empowering you to apply what you learn in the best way.
My superpower is bringing fantastic people together to support each other in this learning, while I crack the whip (in a loving and supportive way) to get you past your own roadblocks so you take massive action.
I've designed this accelerator to give you the confidence to believe in yourself, and take mini steps towards designing, validating and preselling your course, by sharing only the most important things you need to know and do to be successful.
My mission is to prove to you that your skills, knowledge and experience are what people need and will pay for.
Hear from my wonderful students!
Jenny Lachs from Digital Nomad Girls
2.5 years of wanting to launch to 7 sales in a week and $1500 in revenue!
Roxanne Reid from Hestia Marketing
$4,500 in course sales with a tiny list and engaged real estate clients
Manager Hydro Plumbing
When stepping outside of your comfort zone it can be easy to lose focus at the first hurdle.
Being part of Natalie's Accelerator enabled me to push through my own road blocks and connect with and be inspired by like-minded people.
Natalie was awesome at keeping me accountable and motivated to finally launch my first online course on mastering Type 1 Diabetes.
Dr Claudia Gross
HUGE thank you to Natalie for supporting us on this path and nourishing a huge sense of "It's really possible!" and "you can do it and you have to share your gifts".
Natalie offered so many doable exercises, practice-oriented knowledge and valuable transformations with ease. Our regular calls, sharing our wins and challenges, committing to our actions for the week ahead were the key ingredients.
I loved how approachable she is as well as caring and sharing her insights authentically, supporting all of us and me to make progress beyond my wildest expectations.
Chief Playfulness Coach
In the Accelerator Natalie provided a safe space for us for accountability and support. I would not have launched my course made my first two sales online EVER, if I had not had this group support and the friendly nudges from Natalie!
Not only that, with her huge experience as an online entrepreneur Natalie is able to shift between coaching and expert role, so having access to her for my course launch meant having a personal hotline to all the information and advice I needed.
No hype. Just value, knowledge and results.
This Accelerator is designed to ensure you presell your minimum viable course and make the price of this live course back and even double or triple your investment.
I'm here to get you results and show you what a lucrative revenue stream online courses can be. Imagine receiving an extra income of $1,000 or $5,000 or $10,000 per month once you've tested, validated and pre-sold your course?!
What's more you can continue to grow and scale that without you personally having to work longer or harder. That's the beauty of being able to scale a course beyond yourself.
If you agree to turn up and commit for the full 60 days, I agree to provide personalised coaching and teaching to make sure you get:
- Clarity on what you’re creating
- Answers to questions when you need them
- Direct coaching, feedback and reviews from me as you progress
- Dedicated time to learn and implement
- Strategic short-cuts to help you leap ahead
- Support and cheerleading for the natural dips and highs
Who is this Accelerator ideal for?
I've had the most amazing variety of students and courses since I launched this Accelerator in September 2019.
Here's a sample of course areas they created in:
- Getting paid gigs for your band
- Making healthy flower cream butter cupcakes
- Project management for Real Estate Marketing Agents
- Overcoming Anxiety and gaining confidence
- Becoming a digital nomad
- Change Management in a VUCA world
- How to get a better sleep
- How to create exceptional guest experiences on AirBnB
- Flower Farmer's Business Know-How
- Leadership and development
- How to charge the right fees and earn more as a copywriter
- And even more!
I intentionally limited it to just 10 students per cohort, as I wanted to fully pilot and test this Accelerator to be the best experience I've delivered.
80% of students started with a tiny email list and often no idea of what their course would be, so I knew that results would vary.
What happened next, amazed even me.
To date, my students in this Accelerator have grown their lists collectively by 1500 subscribers and their course sales to over US$11,000 in just two months (and those are only the results from the final week together)!
Websites were built, sales pages written, ideal avatars found, courses created, curriculums designed, optins created, lists grown and sales made!
More importantly mindsets were shifted to one of belief and confidence that making money online and launching their damn course was entirely up to them and completely achievable.
So, you ask who is this Accelerator for?
It is ideal for anyone wanting to teach others what they know, like, are naturally good at, or are learning and applying themselves.
Yes it is that simple. You are unique and you have unique gifts to share with the world.
It is NOT for people who:
- Aren't prepared to commit, show up and do the work
- Won't block out their calendar in advance to make time to go on this journey
- Can't get out of their own way and want to stick to their excuses
- Are not prepared to invest in themselves fully or spend money where needed.
Launching and selling your own damn course is the BEST way to impact others and transform your own!
Founder of actionimpactmovement.com
Natalie’s Launch your Damn Course has been inspiring. The content is excellently organized, clear, and engaging. Her videos and workbooks are concise and helpful – and it’s great to be able to review them over and over again! I have been able to narrow down my own focus, make practical strides based on her guidance and stay motivated thanks to her quick, on-point, and meaningful feedback.
You will not only get an online course teaching you how to launch your own damn course, but also 5 hours of 60 minute group coaching with me, and 4 live co-working sessions as well as 24/7 access to accountability and support, plus the bonus of lifelong friends doing this with you. That's a lot of access to me, helping you BIG time, when you need it most.
60 DAY Accelerator
You get $3,500 worth of value for just $597
or $199 x 3 months
100% Satisfaction Guarantee for 60-Days
I stand firmly and proudly behind this 60 Day Accelerator designed to get you results. Your success is my number one focus. If, at the end of the 60 Day period you have not made one sale, even after going through the four online modules and implementing what you've learned, and attending all the live group coaching and co-working calls, I will gladly refund you in full. You can even keep access to the course materials and bonuses. I've got your back remember!
Here's what more students have to say
Founder of chrisicallanan.com
What I liked most was the accountability, and having Natalie on hand to answer my questions because in the past I have got stuck on even the most simple decisions and wasted time on the wrong things.
It helped me get a sense of momentum, moving past those blocks, and I loved the group support. I loved the personal feedback from Natalie and the way she simplified the process. It really feels doable now, and I can't believe I let such small things stop me in the past.
But they seemed like big things back then. I'm feeling so much more positive that I can do this!
Marketing Consultant, Coach and Cake lover
Natalies Accelerator allowed me to learn so many golden nuggets of information to get my course in good shape, not just from the direct coaching I received but from observing the rest of the teams journeys in the group calls.
The co working sessions were brilliant to give me the kick up the bum and energy I needed to know I wasn’t alone in this journey. I loved seeing how differently we were all approaching things and learning from each other as well as Natalie.
Frequently Asked Questions
When does this start and how much time will I need?
We officially kick off on January 27th when you will get access to the first foundational module.
We will finish on March 27th, 2020.
In terms of time, the more you can set aside and lock in to work on the course modules and implementation, the more likely you are to have a successful presell and launch!
I'd suggest that a minimum of 2-3 hours per week is needed and that will be a solid amount of time to really make progress.
Plus each week an hour for the coaching or coworking call (and these are inbuilt working sessions - bonus!).
What dates are the live coaching calls?
There are 5 x 60 minute coaching calls in total, where you get to ask all your questions and have them answered since this Accelerator is only up to 10 people - that means lots of attention and care for you!
These will likely be held at 11am PST | 2pm EST on Wednesday Jan 29th, Feb 12th, Feb 26th, Mar 11th and Mar 25th.
This is a Thursday at 8am NZ time.
Use this handy tool to see the time it will be for you http://www.thetimezoneconverter.com/
However: Once I know what timezones people are in I may change this to make sure the most friendly time-zone for all.
What are the co-working sessions all about?
These are dedicated sessions blocked in your calendar for you to focus on ONE thing I will give you to work on in advance. This may be email list building, avatar research, sales page finessing. Think of it as a virtual session with your fellow students to take massive action.
We will kick off with some coaching from me and then do a 1-2 back to back Pomodoro sessions (25 minutes of focused work on the ONE thing) and all hold each other accountable to make progress on your course!
What dates are the co-working sessions?
They alternate perfectly with coaching. There will be 4 in total.
These will likely be held at 11am PST | 2pm EST on Wednesday Feb 5th, 19th, Mar 4th and Mar 18th 2020.
This is a Thursday at 8am NZ time.
Use this handy tool to see the time it will be for you http://www.thetimezoneconverter.com/
However: Once I know what timezones people are in I may change this to make sure the most friendly time-zone for all.
Will I actually create and launch and entire course?
Nope. While this is called Launch Your Damn Course, and that's exactly what I want for you to do, it's not about creating all the content and structure (you will work on that though to an extent).
It's actually about understanding what you offer, validating your audience and launching your course sales page to pre-sell your course before doing all that work!
Then once you have actual sales and students enrolled you can run your course live at a date that feels doable to you and lets you prepare and deliver as you go, based on what you've designed.
Will I need to invest in anything else aside from this?
Great question and most likely yes, especially if you want a professional looking course and eventually a thriving online business.
During the Accelerator I will be sharing a few key tools that will make your life easier such as an email provider if you don't have one, a course platform provider (easy to use and affordable) and other free and paid for tools to make sure you have a great launch.
It's up to you what you wish to invest in and you may even end up saving money when I share what you really need versus what you may already have. I'd budget around $100-200 tops.
Be Part of the DNG 60 DAY Accelerator!
I believe you can do this.
I truly believe that there is no better time than now to launch your damn course.
If you've been holding back for years because you don't think you have what it takes, or you're overwhelmed by the technical set up, or you think you can't afford to invest in yourself, or worse - you simply think it won't work for you...I hear you.
I had all the same doubts when I created my first course. But when I struggled through with no help and made my very first sale of $297 I was THRILLED. I couldn't believe it!
That's why I designed this Accelerator - to alleviate all those worries, because I'm right here with you, guiding, teaching, coaching and showing you step by step how to do this for yourself and sharing only what you need to know and do so you can avoid the long nights, tears and money wasted that I did over the years.
Remember, this an experience where you're supported and held accountable to get over any roadblock and make launching your course a reality.
Imagine how amazing you will feel when you've made your first sale and are on your way to create a real revenue stream by getting paid to be uniquely you and making an impact in other peoples' lives by helping them?
Damn amazing that's how. Let's do this!