August 31

Eps 133: How to Audit Your Content and Mine For Gold with Kelsey Jones


🤔 🤔 🤔 Ever thought about the power that comes when you audit your content?

Are you a content queen?

Or are you drowning in what sort of content to produce?

How much should you re-purpose?

Is your content bringing in new leads, tons of traffic, and CONVERTING INTO SALES?

Or is it bringing in…*sound of crickets*

It’s possible that you need to do a content audit so that you can figure out your ROI!

Which content is sticking? And which is sucking you dry?

Kelsey Jones (@wonderwall7) is a digital marketing and content strategist and currently handles the editorial strategy for a blog that gets 20 million visits monthly. She also hosts the StoryShout podcast, a podcast dedicated to destigmatising failure by asking someone every week, “What do you suck at?” 


In this week’s episode, we look at:

How content audits translate into revenue

How to conduct a content audit and mine for gold

What free and paid tools you can use to get the most out of your content

How to repurpose your content on your website, blog and social for more engagement, leads and sales

The key trends around how much content to produce and why



For more advice from Kelsey, visit her website.

If you want to create killer content, listen to this episode with Kate Doster about how to write emails that lick the screen.

And here is the single piece of content that has brought the most traffic to my site in the last year, The 10 Best Community Platforms for Course Creators if You’re Done with Facebook.

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