Tag: marketing

Eps 70: How to Nail Your Niche

Do you want to be doing your business and marketing in a much more heart centered, feminine way?

Are you done with icky sales?

Are you done with not understanding exactly who you serve?

Then it’s time to nail your niche.

Why? It can actually be overwhelming and exhausting trying to serve everyone, in fact it often flows into our marketing, leaving our audience just as confused as to whether they are the right fit!

I know, you’ve probably heard it over and over again, but the true reality is until we start getting clear on who we serve, we aren’t able to articulate our value proposition in a tangible way for our audience.

This week’s podcast with the lovely Kiwi entrepreneur Tash Corbin, is just what you need to get out of the mindset of saying ‘yes’ to everyone, and absolutely nail your niche and your marketing.

There is so much goodness to unpack in this episode, as Tash and I dive into how entrepreneurs can find, and nail their niche, and feel empowered to make sales to the right audience!

Tash Corbin is a business and marketing mentor for women, specialising in lean start-up and niching.

Tash has not only been helping women around the world to create businesses and get clients through feminine, aligned strategies, but she is the mastermind behind the annual Heart-Centred Business Conference.

The Heart-Centred Business Conference  is all about business, marketing and mindset for women by women. You’ll actually find me there this year (online), sharing the goodness on diversifying your income!

I’m so excited to bring you this episode with such an inspiring, fellow kiwi entrepreneur with valuable insight into what establishing your niche really means, so make sure to tune in!

In This Episode You’ll Learn:

  • How to find and nail your niche market
  • How to center your business around your open-hearted emotional self
  • How to feel empowered to make sales in your business
  • How to prepare to outsource what you really shouldn’t be doing

Podcast resources and Links:

​Want to build a kick ass business that lets you create the income and impact you desire? Then download my 'Get Paid to Be YOU' Guide and Bonus Audio to learn 10 ways to monetize your skills and knowledge and do the work that matters today!

Grow Your Business on Instagram with Elise Darma

Instagram has long been one of my favourite social media platforms – until it came to using it for business.

I had always found it a place I went to for inspiration, to keep up with my friends and peers and witness some beautiful photography.

Then over time the platform became increasingly promotional and showy and less about #nofilters and #reallife and as it did, I struggled to figure out how to use it authentically and effectively to gain new leads and clients for my business.

So when I first came across Elise Darma on Instagram, with her refreshing style, wonderful travel images and equally valuable Instagram musings, I thought ‘This chick is doing it right’.

I continued to watch her journey, how she posted, what she posted and how she cleverly weaved in promotions to her blog content, courses and her webinar on teaching entrepreneurs how to use Instagram to grow their business.

Unlike so many other folks I was watching from the sidelines, Elise was actually teaching how to get leads and sales in a more personal and effective way. So I hired her for a personal Instagram strategy session and made some changes to my profile and things started to click.

During our session I learned, not only some Instagram strategies, but how much she loves being a digital nomad (like I was at the time) and how Instagram had allowed her to become the founder of a content marketing agency for e-commerce brands called Canupy.

While growing the agency, Elise has traveled to Bali, Hawaii, Australia, Costa Rica, Nicaragua, Spain, Portugal, the British Virgin Islands (and got to visit Necker Island while there).

Figuring that she was growing her clients Instagram accounts so successfully, she realized she could walk the talk and show others how to do it by growing her own personal brand @elisedarma

In less than a year she reached over 60,000 followers! What’s more she founded a second business to help others achieve their own “travelpreneur” goals. Along the way he’s been featured for her Instagram expertise in publications such as Forbes, Entrepreneur, Brit + Co, Elite Daily, Teachable and Later.

Today, Elise works one-on-one with clients so that their own businesses (and Instagrams) can thrive, and so they can build their own life of freedom and travel. You can see how aligned we are in our thinking, and what’s even cooler is in our interview, she shared how she found me early on in her journey and how that impacted her….

She’s the perfect example of how to get paid to be you, by figuring out your sweetspot and monetising your skills, knowledge and talents into multiple revenue streams.

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