What if I told you that there is a business model that would let you design your ideal lifestyle business.
That can dramatically grow your email list, build a tribe of people who love what you say and allow you to setup a funnel that brings in tens of thousands of dollars with products and courses and that you can do it based around living your dream lifestyle.
Does that sound to good to be true?
Well according to Mitch Asser it’s not. Mitch’s story is the perfect example of how anybody can overcome the obstacles in their life and achieve anything they set their mind to.
Before he broke through to build multiple successful online businesses, he had to overcome a lot of adversity. From abusing drugs and alcohol as a teenager, to losing tens of thousands of dollars trying to figure all this ‘make money online’ stuff out.
Fast forward a few short years he built and sold a multi 6-figure natural health company from the ground up. He used many growth hacking methods to go from a following of 0 to over 60,000 people and over 3,000 customers in just 3 short years.
A lot of his success has come from online virtual summits. In fact, Mitch has delivered or been a part of more online virtual summits than almost anyone in the world!
He has been on the front-lines of direct response digital marketing for over 4 years. Through his work on his own businesses and his clients he’s been able to help generate more than 250,000 highly qualified leads resulting in over $5 Million in revenue.
This is the model that I’m referring to in this episode of the Untapped podcast, and my interview with Mitch might just blow your mind wide open to the possibilities that lie before you using virtual summits.
In this episode, Mitch reveals:
How Mitch is earning a great living doing what he loves, while living in a freedom camper
What’s appealing about virtual summits that we can all tap into
His step by step guide to creating a virtual summit
Mitch’s thoughts on virtual summits with onerous promotional requirements
Many of us believe that there is no success without sacrifice. But is that true?
As a self-proclaimed Freedomist, and author of a book about having your own Freedom Plan I happen to know that you can have a thriving business and a lifestyle you love at the same time.
But it takes vision and then planning, discipline and systems to make sure you stay true to that vision.
I’m always keen to learn from others as I love to layer on top of what I’ve already done and figured out, with more wisdom and strategies that work.
So when David Finkel got in touch to talk about his Freedom Formula I was all ears.
David is the CEO of Maui Mastermind, one of the world’s premier business coaching companies, which has worked with over 100,000 business leaders, helping them grow their companies and get their lives back.
David’s clients enjoy an average annual growth rate five times higher than the average privately held company in the United States, and at the same time, these business leaders have dramatically decreased their working hours.
Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion.
David eats his own cooking which has allowed him the time to start, scale, and sell multiple successful ventures, be on the boards of several other companies, all while holding his working hours to under 40 hours per week and taking 10 weeks of vacation each year.
The Wall Street Journal bestselling author of eleven books, David’s syndicated business articles on Inc.com, Fastcompany.com, and Forbes.com have garnered millions of readers.
His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.
Impressed yet? You should be as David really does walk his talk.
In this episode, David reveals:
Why working longer and harder doesn’t pay off (and what actually does)
How to escape the “time and effort” economy
Why the 80-20 principle doesn’t go far enough (and how to take it to its most productive extreme)
How to structure the day and week to reclaim five or more hours each week in usable blocks
How to operationalize the work/life balance
What strategies to utilize to recover time and attention from distractions
That’s pretty much what my friend and guest on this episode of my UNTAPPED podcast has done, and taken it to a whole new level.
Amy Landino is a bestselling author and award-winning host of AmyTV and luckily for you, she is on a mission to help you go after the life you want, starting with good morning routines that lead to a good life.
In fact a great morning routine can help you combat obstacles, give you energy, help you focus and set motivating goals…the benefits are countless.
What amazing about Amy is she started out as a vlogger talking about social media, and through hard work, consistency and courage, she’s grown her YouTube Channel to 360,000+ subscribers.
Her YouTube show AmyTV has had over 20 million views and she’s now called the World’s #1 Productive Lifestyle Coach.
Her latest bestelling book Good Morning Good Life is further proof that this girl lives and breathes her values and she’s inspired so many people to do the same.
Amy is also a highly-sought after public speaker and co-owner at the modern media company, The Landino Group.
She travels the world to teach businesses how to leverage digital tools to promote and maintain a positive image that uplifts and motivates their communities.
In this episode, Amy reveals:
How she leveraged her success early on with YouTube and gives advice for vloggers to get noticed
How her meteoric rise to YouTube fame was really a 5 year journey
How she’s monetized herself and built her business revenue streams
The importance of knowing your strengths and having a back up plan
Hot tips to become a vlogger and what YouTube is looking for
The power of a morning routine and how it leads to a good life
Amy’s favourite parts of her own morning routine she can’t live without
Imagine having hundreds or thousands of dollars in your bank account from a course you finally launched.
Imagine the joy of finally having a course you’re proud of, that people have already asked and paid for.
Imagine the impact that your course is going to make in their life.
Really, just imagine that…
That’s the power of launching your damn course in 2020.
I’m a firm believer that you can learn how to package your knowledge and expertise into an online course…even if you don’t have a list, audience or a clear idea of what you can teach.
Like Roxanne who had a list of 150 people, and launched her course to real estate agents and came away with $4,500 in less than a week, plus the joy of engaging with her students who were thrilled in their first week of going through it.
Or Jenny who had an idea for her course that she’d been putting off for 2.5 years, and finally launched it to the tune of $1500 before even creating it.
Or Karen who had a course, but had never done much with it and didn’t believe in it, who shifted her mindset, poured her heart in and made close to $4K by relaunching it.
These three people were part of my Launch Your Damn Course Accelerator I ran live at the end of last year, and who blew me away with how prepared they were to take action and commit to their dreams.
So I thought I’d bring a few of my students on the podcast to share their experience of what it really takes to launch and presell your course in 2020!
In this Episode You’ll Learn:
Why 2020 is the best time ever to Launch Your Damn Course
10 reasons to have an online course – as shared by YOU
How Karen Green revamped her existing course to make £3,500 in just a few weeks
How Jim Greer took his love of being in a band and poured it into a course to get paid gigs
How Jenny Lachs launched a course and made $1500 after completely redoing her original version
Why the right mindset is directly correlated to the success of your course
How can a psychic and business medium help us reach our goals?
That is what Willow Bradner, a hairstylist turned accidental psychic and business medium shares with us on this episode of Untapped!
She has combined her intuitive abilities with her years of entrepreneurial experience to create one outrageous and genius plan to help the would-be, might be, and the absolutely going for it entrepreneur.
In this episode, Willow helps us understand where we, as entrepreneurs, are holding back and feeling stuck.
She gives tips to help clear those blocks while offering grounded entrepreneurial first steps you can take and more.
Willow’s abilities as a business medium really give entrepreneurs the intuition to tap into the inner fears that hold them back and allow them to up-level their business.
But how can we use our intuition to make decisions in our business? In a world where so many are used to the instant gratification and feeling like we need that aspect in our business – Willow shares the importance of focusing on your intuition and not your ego and how we can do that!
If you are an entrepreneur with big plans for your business but feel like a lot of what is holding you back is fear – this episode is for you!
Willow is upbeat, real, funny and inspiring – we had a really great conversation in this episode!
In this Episode You’ll Learn:
What Willow believes intuition does for business?
How can entrepreneurs tap into their intuition to up-level their business?
How does fear grip us and hold us back?
What Willow believes is the true paralysis in business?
How can we move past the paralyzing fear & into our true potential & purpose?
It’s almost the end of 2019, and before we dive into a new decade, I wanted to share my 2019 Annual Review with you, where I highlight my epic fails, lessons learned and all the awesome things that came out of this year.
This process of reflection is something I highly recommend BEFORE you dive into your 2020 goals.
Why? Because in order to know what will work for you in 2020 you need to first understand the why, what and how of everything you did, didn’t do and who you became this year.
I also did it as two separate vlogs on my YouTube channel if you prefer to watch my entertaining videos.
And for the first time ever since putting it out, I have just looked back at these.
And I’m not gonna lie, it’s not pretty.
I think I pretty much missed almost everything and there’s a very good reason for that – because I never reviewed them!
So let me run through these quickly, and then give you a recap of what actually happened this year. And why it’s totally fine with me that I missed so many of these 19 things.
I also reveal to you what really happened this year, I think you’ll probably have a pretty decent understanding.
And I have a lot of compassion for myself in this moment as to why so many of these got missed, and even reading them now, I must admit, what the heck was I thinking?
In this episode you’ll learn
Why reflecting on your year can help you envision what you want for the next year
What worked and what didn’t work for me in 2019
Why it’s okay to not achieve every single one of your goals
How to plan your ideal 2020
If you prefer to read the full review, then here it is!
How did I actually fair on the 9 things I opted NOT to do in 2019?
1. I will not sign up to any more newsletters or opt ins.
I actually have to say that this was pretty much on target as for the first half of the year, I didn’t. And then as the year went on, I found a few people worthy of my email and reading time.
I also continued to unsubscribe ruthlessly from lists I had been added to without my permission or were not adding value to my learning.
Top Tip: Only sign up for something that is absolutely useful and going to move the needle on learning for your business or your personal growth.
2. I will not check my email every day.
I literally want to snort out loud, what a joke. If anything, I think I did more email checking in 2019 than ever.
In fact, I’ve been quite frustrated at my lack of ability to disconnect from my phone.
It’s become such an extension of my hand and such a trigger to just flip through the apps, particularly email but just flip through stuff as if I’m achieving something when I’m usually not.
I mean, I’m pretty specific about what I’m doing on my phone, but it’s gotten out of control.
So not checking email everyday – that didn’t happen.
Lesson Learned: Put the damn phone away and use an app like Freedom to limit when you check your email, Internet and any other platforms you frequent too much.
Also tune in to the very end of my podcast episode where I reveal the ONE game changer I’m introducing next year to put an end to much of this.
3. I will not sign up for any webinars.
I did really well on this and believe I signed up for three in total and attended part of one.
But on the whole, if I registered I did it to watch people’s sales funnels and how they created the flow from the registration as well as follow up.
The ones that I did sign up for were quite useful.
Full disclosure: I had forgotten that that was one of my goals!
4. I will not buy any more online courses.
I did awesome on this until the last four weeks, when I intentionally bought courses on topics I want to master in 2020 and beyond.
One of these was during the Black Friday sales (total bargain) and the other ones came pretty much in the last four weeks in November, when I specifically enrolled in courses on SEO, Facebook Advertising and solidifying your offer and funnel.
I then put them ALL into Asana under learning, and have earmarked all seven of them to go through over the next 30 days.
In January I’m going to absolutely blitz and go through these courses and upskill like crazy and implement and test so that I can then transfer that knowledge to you.
So that felt really good.
I must admit I did pretty much stick on course with this goal (pun intended)
Amusing moment: This one was a bit ridiculous looking back on it now since I’m an educator and I’m a prolific lover and advocate of launching courses and supporting people who launch courses.
I’m especially excited about the SEO course through Shane Melaugh who was actually a guest on UNTAPPED earlier this year!
“I will not. This one’s gonna be tough, as 2018 I fell into a hole of comparison and it was not pretty.”
I must admit it was better this year, and that was in huge part thanks to you and my community for believing in me and all the beautiful feedback I’ve received, that has absolutely restored my faith in everything that I do.
So even though I still had imposter syndrome, I definitely was doing a lot less comparing.
Lesson Learned: This is something that I think we constantly need to work on because fear, comparison and imposter syndrome will never leave your side as you continue to stretch and challenge yourself to grow.
6. I will not spend more than one hour a day on social media.
However, I think the main culprit for my social media time spent has been Instagram and I have been putting in a lot of effort this year to understand that better to get better engagement.
Given I’ve made sales from Instagram and gained new clients, new community members and even new friends from it, that time I’ve put in as been pretty well invested.
Facebook I dropped off for most of the year for ethical reasons, and only near the end of this year did I start reengaging with my friends and community. I don’t think I was alone.
From what I’ve read there’s been a general drop off in engagement and activity across the board. Next year I’m strategically upping my game on this platform.
For LinkedIn, it’s been sporadic.
YouTube started off well at the beginning of the year but videos were the hardest thing to keep off with my almost full time role, triathlon training and other business.
But, I’ve got big plans for next year because I’ve missed it making them – plus my channel and engagement continues to grow without me doing anything (and I want to get that CAN$2K in Google Adsense revenue I recently found, into my bank and then make more of that in 2020!).
And then outside of that, I hired a lovely lady Kaila to do my Pinterest so I don’t do anything on there. But she’s doing a great job in driving more traffic and getting more engagement.
So I certainly do not spend a lot of time on social media and it’s quite specific, but it was a heck of a lot more than hour a day.
Fact: The stats on your phone for screen-time and your computer just don’t lie. Look at how much time you’re spending and radically reduce this for your own benefit!
7. I will not buy any coffees.
I am unsure where this came from.
I think I’d been reading a Dr. Libby book at the start of the year, which was about how, especially as a woman, going without coffee for a month was a fantastic way to reset your system and give your parasympathetic nervous system a rest, reduce your stress levels and anxiety and improve your skin etc.
I also knew I’d probably be starting an experiment in a job, and that as a business development person in that role, I wouldn’t actually be buying the coffees – the company would!
Which, in effect, did actually happen quite a lot.
I didn’t buy as many of my own coffees. We also had a coffee machine at work and you could make barista quality coffees.
But you simply can’t NOT buy coffees in New Zealand.
It is the land of amazing coffee and there’s a cafe every 50m that sells great coffee.
So that one was interesting and not my smartest move. And I think a few people commented on the blog post about that one saying, “Are you sure?”
I did, however, reduce my coffee consumption for the first three months of the year.
Lesson Learned: There’s a theme here that a lot of these goals and intentions I set at the start of the year fizzled out in the first three or so months because if you don’t come back and regularly revisit them you forget them!
And if you don’t have an action plan and reflection process like we do in LifePilot, you won’t achieve them or make them a reality.
I should know this.
If you haven’t yet, make sure to sign up for my Plan Your Ideal Freedom Year workshop! Life Pilot is included in this mini course, and this will make coming up with and staying on top of your goals super easy.
I’ve shared quite a lot this year about the trials and tribulations behind juggling all this work, taking on too much, getting burnt out, triathlon ups and downs, getting my ass kicked with training, having the dream home and then selling the dream home, and finding another lovely home.
A lot of things actually that went on this year that I think I put out there.
I’d love to hear from you if you feel that I was sharing enough of that because that would be really useful feedback for me.
I’m going to give myself a five out of 10 on that because there were many pockets of time I think I did a pretty damn good job of this.
Then there was a point midway through the year and later when I was constantly busy in my mind and in the huge work load I’d taken on, which led to my burn out.
By that stage, I was definitely not doing deep work.
I was doing just way too much work.
2. I will meditate daily.
I meditated almost every single day of January, continued on solidly in February and March and regularly through until May – so I did pretty well.
Then for whatever reason, probably over winter, things being a bit colder, more work on my plate and less ‘time’, I slackened off for around one to two months where I was doing it more intermittently.
Then I picked it up again around August and was pretty damn decent with it.
And right through until this last month around when the final Launch Your Damn Course cohort started and I got a little bit burnt out…up until then I was really enjoying meditating and getting a lot of benefits from it.
In the last month however, I have not been able to keep up with it that regularly – big work targets, competing in my first Half Ironman, selling our house, buying a house and moving house – all pretty MASSIVE things.
Yet ironically, making time for meditation during all this would have been hugely beneficial.
That said I’m very proud as this was the best year for me meditating
But, it is probably my best year for meditating regularly.
Top Tip: Use the Insights Timer app to enjoy guided meditations and meditation courses right from your phone.
My stats on this app say I’ve done 200 days of meditation this year, which is freaking awesome!
I have so much more that I can learn about this and understand and implement and master.
And I definitely felt like it was more fun for me this year.
It was particularly useful around my time of burnout, as I listened to and used a meditation course specifically related to easing stress and anxiety that made a huge difference in my life.
3. I will write down three things I’m grateful for each day.
I didn’t write it down, however I said it almost every single day.
Josh and I would say our three things to each other when we first woke up in bed or before we went to sleep.
And a big part of that is going to change in 2020, because I share with you how I’m going to read more books, right at the end of my podcast. In fact I’ve already started doing it and it’s going to make a huge difference to my life.
I’m loving the feedback that I’m getting from people.
And in particular, in the last probably four or five episodes, I’ve upped my game about the quality of people coming on, how I’ve interviewed them, and I have been getting that feedback from you.
So thank you. Really glad it’s resonating.
I already have some awesome guests lined up for next year.
And I think big guests too, but even though big names are great, what’s more important is that I’ll have people come on that I’m really excited about.
So let me just check the stats for this entire year.
This year, my friends, we have had 1264 episodes short of 100,000 downloads.
So thank you so much.
That is incredible, absolutely incredible.
It’s around 7,500 downloads a month and when I started at the beginning of this year after having a little bit of a break from it and sort of switching over from the other podcast, it was down around at 3-3,500 downloads.
So that is huge.
Thank you so much!
Expect more goodness coming to you in 2020 with more amazing guests.
And if there’s anybody that you would love on this show, please comment below and let me know.
Incidentally, my podcast is also going to be much more strategic. I appreciate it’s called UNTAPPED and that it’s about how to tap into your potential.
And I think there’s a beautiful mix between the mindset piece and then the specific how do you get paid to be you and grow an awesome income and life that you love, with more inspirational interviews merged in with some of the highly practical episodes teaching you the how.
9. I will get a professional qualification or certification in 2019.
I could still hit this actually!
I did actually go through a brilliant course on Coursera by the University of Sydney about the future of work and designing for that.
I did the whole course but I have still have to do my essay part so once it’s written, I will come out with a qualification in that.
So that has lit a fire under my ass to finish that off and get it done this year, which will be really exciting.
So yay. Good for me to review!
10. I will LIVE write a book in 2019.
Ha, that was an absolute epic miss.
And I’m not going to say fail because I just did not have any intention of writing that book.
I think that became pretty clear early on once I got my job and I was doing four days a week.
I was barely able to manage my business in a day a week so writing the book on top of that and training for all triathlons and other various things that I took on this year, there was too much going on.
That was just not going to happen.
However, I love the idea.
You know, I’m going to give myself a nine out of 10 for just having the kudos to even write that.
There is a famous saying of how people often overestimate what they can achieve in a year, but underestimate what they can achieve in a decade (there are variations where some people say on what you can actually achieve in three years).
Either way, it’s very true.
So I am holding back on saying when the next book will be out, but I kind of like the idea of not pressuring that because a book is a very personal thing.
And you have to be 100% willing and ready to write it.
And I’m not meaning you have to have the most amazing idea and that you have to have all the space in the world because you’ll never get it written in.
But it does have to be a gut instinct and a very much a motivational piece from you inside in order for you to turn up and write that.
Then I think you could write it in 30 days or 60 days or 90 days easy.
But you have to really want it.
And I’m not feeling that right now because I haven’t quite got the core of the next message, but it is bubbling away!
Have you done your 2019 Annual Review?
We’re heading into a new decade.
This is exciting and this calls for more celebration.
I think it’s fantastic for you to reflect on the year that you have had, and I’ve been working my way through the lovely Australian Leonie Dawson’s, My Shining Year workbook.
And the first third of that book is the closing ceremony for 2019 before you even get into planning your vision for 2020.
It’s a little in depth, I’m not gonna lie.
This book is like 120 pages and it’s all beautifully illustrated, and there’s lots of fun pictures, etc.
So, thank you for reading to the end of this and the one thing that I wanted to reveal because I said I would is what I am going to do in 2020 that I think is going to dramatically changed my life for the better.
1 Thing I Will Do in 2020
I am no longer having my iPhone at the side of my bed.
It is already being put on the shelf in my new walk in wardrobe, which is approximately two and a half meters from my bed.
It sits on a charger there in airplane mode with the beautiful new bedtime alarm that comes on.
That means I’m have to get out of bed to switch off that alarm.
And I’m not going to take the phone back to bed with me in the morning. In fact it’s my cue to go and do yoga or get moving!
But more importantly, every evening, it gives me time to rest, to meditate and to read and to not be connected.
Because I found myself especially for the last six months or so just aimlessly checking apps and checking in on things in the evening for sometimes up to an hour.
What a freakin waste of time of my precious time that I really value.
So that may seem really simple to you.
But if you’re nodding your head, I would encourage you to try it out for all of January.
I am super pumped. I’ve actually already been instigating it.
And it felt so weird the first night.
Then the next night, there I was reading a book, and I slept better.
And this is only like two days into my experiment.
So I know that is going to make a huge difference.
That is just one of many small but hugely significant changes I’m going to make in 2020.
And I’m not going to stack them all in there. I’m going to do one at a time.
I’m super excited to share more of the goals for 2020 and how I can help you make your dreams a reality in the next episode.
I hope you enjoyed and learned at least ONE thing from my 2019 Annual Review.
I frankly cannot believe we’re heading into a new decade, but 2020 has the best ring of all about it.
As someone who’s built a business off her own humble blog when I started back in 2009, it was awesome to chat with Kate about our different experiences in monetizing our blogs.
In this episode, Kate and I talk about how she turned her humble blog into a full blown profitable business as well as her thoughts on what soulful business is and how having a holistic focus is the key to growing your business.
Tune in below to get the six-figure steps to building a profitable blog!
In this episode you’ll learn
The six-figure steps to building a profitable blog
Why Kate thinks mindset is the most integral part of a successful business
How working from a place of rest instead of hustle can be the key to success
How Kate found true, sustainable success as an online entrepreneur
Do you want to learn how to grow profits and relationships through authentic selling?
Do you struggle to close sales because of your fear of being too ‘sales-y’?
Then let me introduce to Nikki Rausch to step you past all those fears!
Nikki is the Founder and CEO of Sales Maven where she leverages her 25 years of sales experience to help entrepreneurs learn how to sell in an authentic way.
What Nikki shares with us on this episode of UNTAPPED is how to authentically move people through the selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.
We got to chat about her Selling Staircase, which is essentially a step by step process on how to grow your profits by selling in an authentic and totally not ‘sales-y’ way.
We also covered some sales techniques and the benefits of one over the other as well as how to recognize and respond to buying signals.
This episode is a must listen if you want to increase your sales and build lasting relationships with your customers/clients.
You’ll walk away from this episode feeling equipped to approach selling with a newfound confidence in moving clients along the selling staircase in a way that feels authentic and aligned with their brand.
Hit the play button below to learn how to grow profits through authentic selling!
In this episode you’ll learn
How to grow profits using the 5 steps of the Selling Staircase
How to create a positive first impression that establishes a real connection
The difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity (Spoiler: cats are better than dogs in this instance)
Why and how to propose the services that our client needs, not what we think they can afford